Amazon.com’s Quidsi unit today unveiled yet another niche e-commerce site, this time going after those who purchase natural, organic and sustainably-made products. The Vine.com, as the new site is known,
Jersey City, New Jersey-based Quidsi last month launched a new sports and activities site called AfterSchool.com, designed to outfit kids with the sports, dance and art supplies. It also operates sites such as Diapers.com, Wag.com, YoYo.com, Casa.com and Soap.com.
“Vine.com was created for two types of consumers – people who are already immersed in a green, sustainable lifestyle and people who want to live a more natural, healthy lifestyle but aren’t quite sure where to start,” said Josh Dorfman, Site Leader for Vine.com. Products from Burt’s Bees, Method, Tom’s of Maine, gDiapers and Annie’s Homegrown will be sold on the site, which is supported in part by launch sponsor Seventh Generation.
The new site will compete with Spokane’s GreenCupboards, an online retail site for ec0-friendly products that’s generating more than $1 million in revenue per month.