Amazon announced this morning that Cyber Monday was the biggest day on record for Kindle sales, and sales of the devices over the holiday shopping weekend were more than double the record set during the same weekend last year.
However, the company is sticking to its tradition of not disclosing actual Kindle sales numbers in the aggregate, let alone by device, so it’s difficult to truly get a sense for what’s driving the business.
For example: The company was offering the Kindle Fire for $129 yesterday, $30 off the normal price. How much did that fuel the single-day sales record? Amazon isn’t saying, but we can guess it was a big factor, given the device’s position at the top of the Amazon best-seller list.
Here’s an excerpt from the news release …
Worldwide Kindle Device Sales More Than Double Last Year’s Record Over Holiday Shopping Weekend
Cyber Monday is biggest day ever for Kindle sales worldwide
The top 4 spots on the worldwide Amazon best sellers list since launch nearly three months ago are Kindle e-readers and Kindle Fires
SEATTLE—November 27, 2012—(NASDAQ: AMZN)—Amazon today announced that this Black Friday and Cyber Monday were the best ever for the Kindle family, and the popular new Kindle e-readers and tablets remain at the top of Amazon’s best sellers list worldwide.
Milestones for Kindle sales this holiday shopping weekend include:
– Cyber Monday 2012 was the biggest day ever for Kindle sales worldwide.
– The top 4 spots on the worldwide Amazon best sellers list since launch nearly three months ago are Kindle e-readers and Kindle Fires.
– To celebrate Cyber Monday, Amazon.com offered a special deal—just $129 for the Kindle Fire. Customers flocked to the deal, making this the biggest Cyber Monday deal ever for Amazon.com.
– Kindle Fire HD is the most gifted and most wished for product on Amazon worldwide since launch.
– 9 out of the top 10 best-selling products on Amazon worldwide since 9/6 are Kindles, Kindle accessories and digital content.
“Kindle e-readers and Kindle Fires have held the top 4 spots on the Amazon worldwide best sellers list since launch, and that was before the busiest shopping weekend of the year,” said Dave Limp, Vice President, Amazon Kindle. “We’re excited that customers made this Black Friday and Cyber Monday the best ever for Kindle worldwide—Cyber Monday was the biggest day ever for Kindle sales, and we’re looking forward to millions of customers opening a new Kindle this holiday season.”