For the first time ever, the term “Amazon” cracked Experian’s yearly list of the top-10 most-searched terms in the United States. Out of the top 1,000 search terms for 2012, “Facebook” accounted for 4.13 percent of all searches and was the top term for the fourth consecutive year.
In fact, there were four variations of the word “facebook” in the top 10 that accounted for 5.62 percent of US searches overall, up 27 percent from 2011.
“Navigational searches continue to dominate the top search results as users continue to visit their favorite sites via search engines instead of directly entering a web address into their browsers URL bar,” Bill Tancer, general manager of global research for Experian, said in the press release. “Single-word searches grew 16% in 2012 as a result of continued reliance on search engine’s suggested results. Other top 2012 searches reflected the ongoing infatuation with celebrities online.”
Most-searched public figure: Whitney Houston
Most-searched movie: Breaking Dawn — Part 2
Most-searched music: One Direction
Most-searched branded destination: Disney World
Most-searched TV show: American Idol
Most-searched athlete: Tiger Woods
Top 10 most-searched terms in the United States
- Facebook login
Previously on GeekWire: Google Zeitgeist reveals King Tut, El Gaucho as most-searched terms in Seattle
Reach staff reporter Taylor Soper at firstname.lastname@example.org or on Twitter @Taylor_Soper