According to what’s people are searching for, Amazon is gaining popularity.

For the first time ever, the term “Amazon” cracked Experian’s yearly list of the top-10 most-searched terms in the United States. Out of the top 1,000 search terms for 2012, “Facebook” accounted for 4.13 percent of all searches and was the top term for the fourth consecutive year.

In fact, there were four variations of the word “facebook” in the top 10 that accounted for 5.62 percent of US searches overall, up 27 percent from 2011.

It also appears people either do not understand or do not like using the URL bar to access sites like “Facebook” and “YouTube.”

“Navigational searches continue to dominate the top search results as users continue to visit their favorite sites via search engines instead of directly entering a web address into their browsers URL bar,” Bill Tancer, general manager of global research for Experian, said in the press release. “Single-word searches grew 16% in 2012 as a result of continued reliance on search engine’s suggested results. Other top 2012 searches reflected the ongoing infatuation with celebrities online.”

More tidbits:

Most-searched public figure: Whitney Houston

Most-searched movie: Breaking Dawn — Part 2

Most-searched music: One Direction

Most-searched branded destination: Disney World

Most-searched TV show: American Idol

Most-searched athlete: Tiger Woods

Top 10 most-searched terms in the United States

  1. Facebook
  2. YouTube
  3. Craigslist
  4. Facebook login
  5. Facebook.com
  6. Yahoo
  7. Ebay
  8. www.facebook.com
  9. MapQuest
  10. Amazon

Previously on GeekWire: Google Zeitgeist reveals King Tut, El Gaucho as most-searched terms in Seattle

Comments

  • http://www.facebook.com/damienjones Damien Jones

    In addition to the folks who don’t know any better, with some modern browsers like Chrome, a combination URL and search bar further blurs the lines between “navigational searching” and navigation itself.

    • RyanM

      Exactly. That looks like a list of most visited websites – and people searched for them on accident.

  • Guest

    Congrats to Facebook, YouTube, Craigslist, Facebook, Facebook, Yahoo!, eBay, Facebook, MapQuest, and Amazon for representing the apices of our cultural Zeitgeist!

  • Bob

    Proving the Intertubes are full of moronic teenagers.

  • Bob

    Proving the Intertubes are full of moronic teenagers.

  • Bob

    Proving the Intertubes are full of moronic teenagers.

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