Zillow’s traffic is booming, posts 22 million visitors in May

Zillow is still showing a net loss, but the Seattle online real estate company’s traffic continues to increase as it awaits an initial public offering. In an amended filing Friday, Zillow said that it attracted 22 million unique visitors during the month of May. That was up from 20 million in April, and it represented a whopping 102 percent growth rate when compared to the same period last year.

“We have established a powerful brand identity and built a large user community in a short time,” the company wrote. More than two-thirds of the company’s traffic is direct, meaning it is not as vulnerable to search engine tweaks from Bing or Google.

The increase in traffic is to be expected as more home shoppers enter the Spring buying season.

The company also has a growing mobile audience, one of the reasons why Zillow recently dropped the dot com from its name.

As previously reported, Zillow trimmed its net loss to $826,000 during the quarter ended March 31. It has accumulated a deficit of $79 million since it was founded by Rich Barton and Lloyd Frink in December 2004.

The company is looking to trade on the Nasdaq exchange under the ticker symbol “Z.”