Spencer Rascoff

Zillow CEO Spencer Rascoff has been pretty bullish about the online real estate company’s prospects, telling GeekWire recently that the housing downturn has accelerated the migration of advertising budgets for real estate professional from offline to online. Now, we are getting a closer look at just how well the company is doing, at least in terms of audience.

Zillow today released traffic numbers to its Web site and mobile properties, saying for the first time that it topped 25 million unique vistors.

That’s more than double the totals from last August. Part of the boosts in traffic came from the company’s acquisition of Postlets, but Zillow’s fast-growing mobile properties also are having a significant impact too.

Take a look at the monthly break downs of visitor traffic in this chart.

Meanwhile, here’s more on what is going on at Zillow from CEO Spencer Rascoff who appeared on CNBC this week. The appearance helped boost the stock, which is now trading at about $35 per share.

Zillow, which just moved into a new office this week in downtown Seattle, is boosting its hiring.

“We think in a better housing market, Zillow will do even better,” said Rascoff, adding that they are seeing even more advertising dollars shift to online.

Comments

  • Welton2

    more Zillow BS.  They won’t be around long.

    • Jmkinfo66

      What good is it emailing any zillow employee, I’m sure you will be right Welton2

  • http://twitter.com/RosenSeattle Rachel Rosen

    Hi Welton, Rachel from Zillow here. If you have any questions or concerns you would like me to answer, please email me at rachelr at zillow dot com

  • http://www.facebook.com/jon.kolsky Jon Kolsky

    I can’t believe the numbers either, there’s no way that’s real. In my opinion Zillow has lost respect of the public and realtors in my opinion

  • http://www.facebook.com/jon.kolsky Jon Kolsky

    I can’t believe the numbers either, there’s no way that’s real. In my opinion Zillow has lost respect of the public and realtors in my opinion

  • http://pulse.yahoo.com/_YDB5FFMPFZMLTHMDZOJ7JICNGY Connie K

    Sounds like the postlets thing was a good idea!  It was a win for listing agents, to keep it simple for putting listings on postlets- which is a win for people selling their home- more exposure and if it meant more traffic for zillow that’s a win for us all!!!   good new!

  • Rvasengale

    Postlets acquisition was a smart move and will further expand Zillow’s online base of operations. Only fools would count Zillow out. They’re on the on the move. If the RE market was better, they’d be untouchable. Market being down is nothing but good news for people picking up Zillow stock right now.

  • http://www.facebook.com/jon.kolsky Jon Kolsky

    If you like bad stats, fake contributors and lack of transparency, zillows the place!

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