Zillow has built one of the most popular online real estate sites, attracting some 25 million unique visitors per month. More than two thirds of those visitors come directly to the company’s Web site or mobile applications.
Now, the Seattle company is looking to put its brand in front of even more people through a deal with online real estate blogging network Curbed. As part of the arrangement, readers of Curbed will be able to search for real estate listings from Zillow on a co-branded site.
Zillow has entered into similar partnerships in the past, including one with the Seattle P-I.
But what will be interesting to watch here is whether the real estate news stories on Curbed start to link more frequently to Zillow. (They currently link to a host of sites, including Redfin and Trulia).
“We’re excited to partner with Curbed to allow their users to access millions of listings from Curbed National and city sites,” said Spencer Rascoff, Zillow CEO. “Adding the Zillow search experience to Curbed gives readers everything they need to go from a casual to an active home shopper.”
The new search experience is available on the home pages of Curbed’s national site as well as city sites in Atlanta, Chicago, Detroit, Los Angeles, San Francisco, Seattle and Washington, D.C.
The deal also includes the ability for Zillow’s premier agents to have their ads appear on Curbed.