Windows Phone ‘Mango’ is ripe, now Microsoft needs to keep it from going bad

Microsoft’s Windows Phone team has completed its well-reviewed “Mango” software update and shipped the code to handset makers and wireless carriers for installation on devices to be sold in stores later this year.

Now the team faces another challenge: Making sure it doesn’t further alienate the Windows Phone faithful, many of whom are still ticked off about the repeated delays and protracted carrier testing of more minor updates to Windows Phone earlier this year.

A smooth update process will be critical as Microsoft tries to regain its footing in the mobile market against the iPhone and Android devices. Microsoft has been counting on Windows Phone to reverse its fortunes, but so far that hasn’t happened. The company’s share of U.S. smartphone subscribers fell to 5.8 percent as of May, down from nearly 20 percent in 2009.

Peruse the comments on the Mango announcement by Microsoft’s Terry Myerson to get a sense for the mood of existing Windows Phone users. In the post, Myerson acknowledges that the update of existing handsets is the next big hurdle facing the Windows Phone group.

“This marks the point in the development process where we hand code to our handset and mobile operator partners to optimize Mango for their specific phone and network configurations,” he writes. “Here on the Windows Phone team, we now turn to preparing for the update process. The Mango update for current Windows Phone handsets will be ready this fall, and of course will come pre-installed on new Windows Phones.”

See this earlier GeekWire post for a rundown of Windows Phone Mango’s features, including new messaging capabilities (a “conversation view” for email and seamless switching between text and Facebook chat) and better integration between the operating system and third-party apps. Mango also brings Internet Explorer 9 to Windows Phone and adds third-party app multitasking, allowing users to run apps such as music in the background while they use other apps.

The first Mango phone has already been announced in Japan. For a glimpse, here’s an IDG report.

  • Guest

    Meanwhile the App Hub is in chaos.

    When you look at the totality of the WP team’s performance, from a deeply flawed launch to an embarassing five month long update process that still isn’t complete, you really have to wonder about MS’s future. This is a critical market where MS, through its own fault and arrogance, lost a top spot and fell right out of the running. The board took the unprecedented step of rebuking Steve for his performance in this area. He hand picked the team’s management and they report directly to him. But still it’s been the usual MS belly flop. Indeed, it’s one of the worst examples of the company tripping over itself and generally being unable to execute well.

    Mango getting finished will help. But without far better leadership, execution, marketing, and OEM/carrier help, WP7 is dead.

  • http://pulse.yahoo.com/_QG4XLIDW3FP5KMF3PA5MBDDIME Dan

    Really?  I’m simply waiting for a WP where I can keep it in my holster, and when I need a PC I can set it on the counter and plug in keyboard, mouse and monitor and use it as a PC.  It’ll have to have enough storage to hold all my MP3s and assorted other detritus.  When that happens, I’ll get a WP and probably won’t ever look back at any of the others.

  • brian johnson

    wp7 is awesome by far the best looking phone ive ever used it makes Android and Iphone feel like Dinosaurs.

    http://www.youtube.com/watch?v=qZML1LzClT4&feature=channel_video_title

    http://pocketnow.com/windows-phone/the-ultimate-windows-phone-7-mango-preview

  • Creiss

    (nit) : nobody ships code unless it’s Open Source.   They ship firmware.