Sales of Microsoft’s Windows Phone 7 have been disappointing, with IDC recently reporting that its market share has dipped to just 3.8 percent. But those who do buy a Windows Phone 7 like them. In fact, they tend to like them even more than those who buy an Android device.

That’s the latest finding from a ChangeWave survey of 4,163 mobile phone users. According to the survey, 57 percent of Windows Phone 7 users are “very satisfied” with the devices. That compares to 50 percent who are “very satisfied” with their Android device.

No one came close to the iPhone. Seventy percent of iOS users report being very satisfied.

Now, as journalist Dan Frommer points out, the results from the survey are a bit challenging to uncover since ChangeWave combines satisfaction levels for both Windows Phone 7 and Windows Mobile OS. Together, as the chart below shows, there’s an overall satisfaction level of just 27 percent.

This is exactly what is hurting Microsoft as it attempts to reposition its mobile business. Customers have a bad a taste in their mouths when it comes to Microsoft’s mobile products, and few are willing to give them a try again.

Can Microsoft recover from past mobile mistakes?

The researchers at ChangeWave write:

“But in an encouraging sign for Microsoft, we continue to see a big difference between the high Very Satisfied rating for Windows Phone 7 (57%) vs. the much lower rating for Windows Mobile OS (14%). Even so, the higher Windows Phone 7 rating has yet to produce a sustained momentum boost for Microsoft in term of buyer preferences.”

Frommer writes that the results prove that Windows Phone 7 is not some “junk platform.”

“Now it’s up to Microsoft and its partners to sell it,” he says.

Like what you're reading? Subscribe to GeekWire's free newsletters to catch every headline


  • Victor

    Although I don’t much care for how Microsoft’s senior management has ran the company, I must say the Windows 7 phone is under-appreciated. I am an iPhone user, but I have found certain UI aspects of the Windows 7 phone to be quite attractive. The Windows 7 phones I have used tend to be quite responsive and have good handling. The big issue is the lack of apps on Windows platform, otherwise I would have no qualms of using it as a secondary phone.

    • Mike Mathieu

      I’ve been using an LG Win7 phone that I won at a conference and agree that it’s under-appreciated. There are a few key things it just does better than iPhone or Android, so it’s no longer just a pure sub-set/super-set relationship in terms of features.

      I agree with others’ comments on the apps. It’s not a matter of the big popular consumer apps. They’ve got those. It’s the volume of special-purpose niche apps that’a s problem — something that’s always been a strength of Windows vs. Macintosh.

    • Guest

      You could have said the same about Zune. Part of being successful is getting everything right: product, price, promotion. Apple does that almost every time out. MS rarely does. WP7 has suffered from poor availability of hardware at launch, poor geographic support for apps and services, a ridiculously slow update process that still isn’t solved, lagging hardware relative to Android and iPhone, and little carrier momentum because of all that. Not exactly a recipe for success. And yes, too bad because the product has potential. But so did Zune. 

  • Anonymous

    Windows phone crossed 25K apps last week.  I think that covers 90% of required apps spectrum (99% for most users).

    • Victor

      Yes, for most users it shouldn’t be a problem. But for a bunch apps that cater to specific industry verticals there is no option but to stick with iPhone or Android. As attractive as Windows 7 phone is, I cannot say it is better than iPhone. M-too and good enough while is not enough to convince people who are already heavily invested in iPhone or Android apps. To a certain extend, this is a problem posed for the entire app econ system. Why should users pay for the the same app over and over simple to run on a different OS?

      • MVIM

        This happened to a friend of mine who is perfect for Windows Phone. He knows his way around a computer, but isn’t quite someone with the tech skills to install ROMs or mod Android. Despite that, he is heading into medical school, where they require an app that is only available on iOS and Android. He isn’t at all interested in getting an iOS device, so he ended up with Android. Until Windows Phone becomes considered mainstream enough to receive niche apps alongside iOS and Android releases of the same app, it will still have a tough time competing.

        It’s disappointing because I love my Windows Phone and I know many others who would truly appreciate the social network integration that their iPhones and Android phones don’t have.

  • No-one

    Um… In the graph above you show the “Very Satisfied % ” as 27% for Windows OS. Where does the 57% come from?

    • johnhcook

      As I write in the story, the 57 percent “very satisfied” is among Windows Phone 7 users. The 27 percent includes Windows Mobile. Here’s the quote from the research report that I included above in the story:

      “But in an encouraging sign for Microsoft, we continue to see a big difference between the high Very Satisfied rating for Windows Phone 7 (57%) vs. the much lower rating for Windows Mobile OS (14%). Even so, the higher Windows Phone 7 rating has yet to produce a sustained momentum boost for Microsoft in term of buyer preferences.”

  • Dbgman

    I love my windows phone 7. not stuck with one selection of phone. easier to read and use than iphone

    if the mango update is what it is stated to do, it will leave the others in it’s dust!

  • John Hendricks

    I wish my W7 phone could copy and paste…I am thinking of switching to Android.

    • MVIM

      Have you not received NoDo? Aside from a very few REV1.4 Samsung Focus devices that will be receiving the update in a few weeks, all Windows Phone 7 devices should have copy & paste now. Moreover, you might be surprised to find that Android does not have universal copy & paste like iOS and Windows Phone. Instead it is up to each app developer to implement it.

    • Yetter

      Get the NoDo Update!!  My phone has been able to copy and paste for 2 months now.  And with the Mango update, WP7 will have more features than any phone on the market

  • Nowimp7

    How many of the WP7 phone users surveyed were Microsoft employees who comprise most of the WP7 user base?

    • Thavian

      By most estimates, Microsoft has sold several million Windows Phone 7 devices. Microsoft currently has about 90,000 employees worldwide, so there’s no way most of the WP7 user base is Microsoft employees. Nice try though, troll.

  • Oliver

    This is all because of price. iPhones all cost the same and are bought by rich people and businessmen/women, who aren’t fussed about cost. Because they’ve paid for a top phone, they are much more likely to be satisfied. Similar with BlackBerrys, but they’re rubbish now, hence why so many are dissatisfied. However if I, someone much more price sensitive had paid such a ridiculous amount for a phone, I’d be much more likely to pick up on its faults because I should expect such an expensive phone to be perfect. On the other end of the scale, Android has become the cheaper option of smart phone, so while they may not be perfect, people don’t expect them to be (even the richer people that buy them!), so they’re willing to say they’re happy with them because they’re good value for money. Windows Phone is somewhere in the middle of the cheaper and the expensive, but in all honesty, I think more people have said they’re satisfied with WP7 is because it’s such a brilliant OS. It is the best on the market for what it does – if it were to grow to the size of iOS and Android, it would be ideal for all users, I think.

    • Victor

      I am not sure you are making any sense. To suggest the 15-20 million people buying iPhones a quarter are “rich” is quite a departure from reality. You would have more credibility if you were  to give credit where credit is due. Apple did and still does a better job.

      Even price sensitive people can go for the $49 iPhone 3GS today. WP7 is a decent effort, but its got plenty of catching up to do.

  • William Carleton

    Count me among the minority in these stats as I got a Winphone some months back, but in spite of some initial enthusiasm, soon found myself gravitating back to the iPhone. Then a couple months ago I got an Android phone and feel like it leaves both iPhone and Winphone in the dust. Not a big Facebook user so maybe how Winphone privileges that is lost on me, but the Android phone makes Google+ very, very compelling.

  • Anonymous

    I have to agree with the article. My work got me an Android, the HTC Thunderbolt, but I held out for the HTC Trophy with WP7. Now that I have both platforms, I absolutely love the WP7 a lot more than the Android phone. I don’t even touch my Android phone anymore, other than when needed for work (I’m glad I didn’t have to pay for it!). 

    Many (not all, of course) of the detractors, I think, are just Microsoft detractors in general who are biased from the beginning. I’m not a Microsoft loyalist, using a Mac exclusively from 1984-1998, and now have all my computers dual-boot Windows 7 and Linux Mint. I think more people need to approach it with an open mind, and not get bogged down in the politics.

  • Yetter

    Give WP7 a bit more time.  It’s a solid platform and I couldn’t be happier with it.  There are some small kinks that need to be smoothed out but they should be resolved with the Mango update.  The main issue is when people hear “Windows phone” they think of Windows Mobile and not WP7 and frankly the two are not comparable in anyway.

  • Yogi

    I am a Windows Phone 7 user and I am very impressed with the user interface. It is clean, fast and easy to use. The NoDo update was great.
    I am also an iPad2 user, and I actually like the WP7 interface better than Apples, this is quite a statement as the iPad2 is a much bigger device.
    My friends think that I am nuts when I tell them that the WP7 device is better than the iPad2. They have all drunk the Apple Kool Aid.
    The web rendering on the WP7 is faster than the iPad2.
    I am looking forward to Mango as I need multi language support and multi-tasking. I cannot wait until MS releases a Skype feature.

  • John Mitchell

    Android FTW!

  • Jamie Burroughs

    I thought WP7 was an incredible first release, but now that I am running the next os version Mango it is the best phone I have ever used.  Microsoft has delivered a great mobile product that I would take over my wife’s iPhone in a second.  Her too as she will be moving to WP7 later this year. 

  • Carl Rocco

    I have an android phone but I hope windows phone 7 does well.  

    I’m an engineer and had to develop a program to communicate with a piece of test equipment and Microsoft C# was the best choice.  

    I was amazed that Microsoft C# was a free download!

    Then when I found out that I can port my C# programs to XBOX 360 and Win Phone 7 without changing source code, I had an orgasm.

    I’m currently making a cool 3D game with my free C# to play on my XBOX.  I think Microsoft is on the right track.

Job Listings on GeekWork

Find more jobs on GeekWork. Employers, post a job here.