It’s sleek. It’s cool. And people from all over the city are traveling to see it (and grab a taste from it). It’s the Coca-Cola Freestyle, a futuristic, self-service touchscreen beverage dispenser which delivers 106 flavor combos in an instant. (Caffeine-free Diet Coke with Orange anyone?) The soda fountain made its debut in Seattle this month at a few Taco Time restaurants, so I popped by the Elliott Avenue location to give it a whirl.

I mixed up one of my all-time favorites, a Vanilla Coke. And while it was pretty good, I still prefer the handcrafted masterpieces of Burgermaster. Nonetheless, it is pretty cool to see the soda fountain in action, which boasts some high-tech wizardry from Seattle area companies Bsquare and Impinj.

Turns out that I missed the media presentation this morning, but Wendy of Taco Time jumped into action and gave me a quick look at the machine anyway.

Meanwhile, here’s a funny video of a dude getting pretty excited about the various flavors provided by the Coca-Cola Freestyle.

John Cook is co-founder of GeekWire, a technology news site based in Seattle. Twitter: @geekwirenews.

Like what you're reading? Subscribe to GeekWire's free newsletters to catch every headline


  • Deb

    Our Zaxby’s chicken in Georgia has had this machine for several months.

  • GlennKelman

    Burgermaster John? That stuff’ll kill you!

    • johnhcook

      My wife and I eat at Burgermaster at least once a week. Hey, if it was good enough to power Bill and Paul during the early days of Microsoft, it is good enough for me. :)

  • Hippo

    I think LinkedIn has had one in their offices for a couple of years now

    • johnhcook

      Just to be clear, the installations at the Seattle area Taco Times are the first in Washington state. I believe they were introduced at other locations, including some in California, last year.

  • Entrepreneur

    Any IP conflicts with EcoWell’s system? I imagine they’re pretty pissed that they have Coke as a competitor now.

  • Jacob MIlla

    This is awesome!

  • Asher Bearman

    I’ve been trying to cut back on my Diet Coke intake…this is not going to help. So cool.

Job Listings on GeekWork