Investors including Verizon and Salesforce.com have invested $15.1 million in Urban Airship, a Portland company that provides behind-the-scenes services like push notifications and in-app purchasing for mobile apps from big brands such as Warner Bros., Groupon, and Yahoo, among more than 20,000 customers.

The investment, announced this morning, follows Urban Airship’s acquisition last week of San Francisco startup SimpleGeo, which added new location-based technologies to the Portland company.

Existing Urban Airship investors Foundry Group and True Ventures also participated in the latest investment round. The deal brings total funding of Urban Airship to $21.6 million.

Urban Airship CEO Scott Kveton tells reporter Mike Rogoway of The Oregonian that the money will help the company add marketing staff and engineers to build out its push notification technology. The SimpleGeo brought Urban Airship’s total employment to 51 people, and the company plans to add a dozen more job listings to its existing 10 open positions as a result of the funding, Rogoway reports.

In a blog post, Kveton writes that the company is now doing about one billion notifications per month.

“The mobile industry is exploding right now,” he writes. “We’re seeing amazing growth in just about every sector related to mobile and services for app developers are no exception.”

 

Comments

  • http://frugalmechanic.com/ Eric Peters

    Worth noting Founders CoOp was one of the first investors in Urban Airship too :)

  • Guest

    When I read this, while thinking it’s great to see a PNW company leaping to a Series C within a couple of years (gee whiz that’s fast), I am left wondering about how there is a massive consumer profile difference in mobile between those who were early adopters (particularly, iOS mobile content hungry consumers) and the current and next generation of mainstream users?

    Growth can’t be exponential, it will level and slow.  That’s the nature of these things.  Just as the # of apps will begin to level as Developers realize they need to make money somewhere.

    I also keep thinking about how Twitter killed off much of it’s ecosystem last year and with companies like Urban Airship, what happens when iOS/Apple start dictating that developers only use their own proprietary push notification system (could happen?  never say never).

    Hey, great to move to a Series C so quickly in this environment.  I hope there’s a big Exit in the next few months for them (why didn’t Google buy them?).

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