T-Mobile has long targeted women with Catherine, Carly, and a rose-tinted focus on families. But as a girl looking at the sleek, airy redesign that T-Mobile plans to roll out at 400 of its stores, I had to ask:
Could so much magenta scare off the boys?
“I think Hello Kitty lives there,” word geek Marika Malaea posted on Facebook.
But magenta has its moxie. There’s an electricity in the color that makes it edgier than “it’s-a-girl” shades of, say, carnation. Virgin America’s cabin lighting is purple. Maybe magenta is the estrogen-emergent androgynous color of now?
“I think it looks girly,” tweeted Kurt Clark. “Not edgy, more ‘Me Too.'”
“T-Mobile’s new store looks like it took a wrong turn down a street in Amsterdam,” tweeted word geek Craig Scanlan.
Maybe it won’t affect guys at all.
“It’s not like I’m going to move in, so I don’t mind,” wrote programming geek Ian Molee.
Or maybe it will.
“It’s like the awkwardness a guy can feel entering a department store surrounded by women’s clothes and cosmetics, granted to a lesser degree,” wrote a Seattle developer who asked to remain anonymous.
“There doesn’t seem to be a trace of anything in their brand that would appeal to male customers,” tweeted PR geek Eric Wittke.
Or is there?
“I don’t care if it’s girly,” wrote Seattle’s Tri Nguyen. “Just give me the T-Mobile Girl :)”