Turns out Steve Jobs can make even a night at the local municipal complex entertaining.

Check out this incredible video of the Apple CEO tonight unveiling plans to construct a crazy new headquarters building — “it’s a little like a spaceship landed,” he says — in the company’s hometown of Cupertino, Calif.

One building, 12,000 people. Deliberately designed to be like nothing else on the planet.

“I do think we have a shot of building the best office building in the world,” Jobs says. “I really do think architecture students will come here to see this. I think it could be that good.”

From the opening applause to the Q&A session, it feels at times like a Saturday Night Live skit. (Did that councilmember really just joke that Apple might want to ply the city with free wifi?)

Or maybe a Marvel Comics plot. (Surely that thing is about ready to launch into space.)

Or the closing scene in a Hollywood drama, as the hometown boy promises to return that old apricot orchard to its former glory.

But there’s no disputing it’s classic Steve Jobs — his delivery, his demeanor, his pride in the details and his refusal to disrupt the purity of his presentation by using his finger to point at the screen.

All in all, it feels almost historic.

(Via TechCrunch)

Comments

  • Lawrence

    Truly an infinite loop

  • HC

    OMG…the city council questions were lame.

    • Anonymous

      You don’t understand, that’s half the beauty of the entire video. The questions were lame, but they were *genuinely* lame. 

      It was exactly like all of the city council meetings I’ve been to in my life. 

      Except Steve Jobs was standing in the middle of it doing his thing.

  • http://twitter.com/knakao Kevin Nakao

    Just read this on Twitter from  @alexia:twitter   “Facebook is building a phone. Google is building a car. Apple is building a spaceship” 

  • RogerG

    Never heard so much brown nosing…

    How about, how much of that green space will be available to the public…?

    • Scott_stacey

      Since when did Apple become a Theme Park? The building holds 12,000 people

  • RogerG

    Never heard so much brown nosing…

    How about, how much of that green space will be available to the public…?

  • Guest

    Congratulations to Apple for taking the spoils that they have rightly earned!

  • Guest

    Congratulations to Apple for taking the spoils that they have rightly earned!

  • BG

    What I see is a typical council meeting full of brown nosers asking lame questions.  It’s a given that the building’s gonna get built, so the real point is local government sucking up to business and Steve Jobs reminding them that he’s the biggest tax base they’ve got.

  • Guest

    Jobs doesnt mention how many of the 3700 trees will be Cut first, before the supposedly 6000 new trees are planted… thats Jobs brilliance in marketing…

  • http://twitter.com/jeffreydpayne Jeffrey David Payne

    What a bunch of Apple polishers.  Look how star struck they are.  They can barely speak.

  • http://twitter.com/RedGrey_Jeremy Jeremy J. Dodd

    Who knew that Lloyd from Entourage was Chairman of the Cupertino City Council?

  • Shelly Lonston

    Steve appears very frail with a high respiratory rate. Sad to see his health fail as it is sad to see any human’s health fail. He sounds more humble on this presentation then any Mac World stage.

  • http://twitter.com/juvus juvus

    all I heard was “you better approve this project or I am taking the campus to Mountain view and you will lose our tax dollar.”

Job Listings on GeekWork