Simply Measured founders Aviel Ginzburg, left, and Damon Cortesi

When Damon Cortesi and Aviel Ginzburg started their company in early 2010, they weren’t sure what direction it would take. They didn’t have a product, and the name of their venture, Untitled Startup, reflected the nebulous path they were taking.

Fast-forward more than 18 months, and now the eight-person company, known as Simply Measured, is inking deals with big companies like Levi’s, Edelman and Alaska Airlines — customers using the online service to track what’s being said on Facebook, Twitter and other social media channels.

To help fuel the next chapter for the company, Simply Measured just scored $750,000 in startup capital. Investors include Founder’s Co-op and Mark Sugarman of MHS Capital. (Sugarman, who sits on the board, is a former executive at VerticalNet and angel investor in iLike).

CEO Adam Schoenfeld declined to name other investors, but added that the syndicate includes an impressive slate of angels from both Seattle and outside region.

The company — which is planning to ramp up hiring and maintain its offices at Founder’s Co-op in South Lake Union — competes with services such as Bellevue-based Visible Technologies. Social media monitoring is a hot area right now, highlighted by the sale of Radian6 to Salesforce.com for as much as $326 million earlier this year.

Schoenfeld said that the company takes more of a “bottom up” and lightweight approach designed so that everyone in the organization can use it.

It plans to use some of the funds to expand into other areas of business intelligence. The software-as-a-service offering starts at $500 per month, with prices increasing based on how much data people use.

For Ginzburg, the new funding marks a significant milestone for the company.

“It has been a pretty amazing experience to go from Damon and I at Untitled Startup trying to figure out what direction we wanted to head in and what product we wanted to build,” Ginzburg tells GeekWire. “And to head from that stage to a company with a real business that generates real revenue with real customers has been a wild ride. It is a little bit humbling. It has been a lot of fun to get to the point that we are at.”

Total funding in Simply Measured now stands at $900,000.

Comments

  • http://twitter.com/nickmwhite Nick White

    It says they’re located in South Lake Union. But isn’t that a shot from Irwin’s coffee shop in Wallingford?

    • http://twitter.com/aviel aviel

      That picture is back from the early days (1.5 years ago) when Damon and I used to work out of Irwin’s a couple days a week.

      You’ll still see us there some weekends though we now frequent Zoka’s in Green Lake more often.

      • johnhcook

        Yep, that’s right. As Aviel points out, the photo is from the early days of Simply Measured when they were still known as Untitled Startup. We don’t forget companies’ roots. :)

      • johnhcook

        Yep, that’s right. As Aviel points out, the photo is from the early days of Simply Measured when they were still known as Untitled Startup. We don’t forget companies’ roots. :)

  • http://twitter.com/cliffrudolph Cliff Rudolph

    Congrats Adam!

  • http://www.mac-live.com Shane Mac

    Congrats boys… The best part is the photo at Irwin’s. Our neighborhood rocks and that’s where I met you dudes too…

  • http://whoisjohngalt.tumblr.com/ CWE

    too bad you couldn’t get a pic today w/ @aviel rocking the stache
    EDIT: Congrats guys! (How could I forget?)

  • http://whoisjohngalt.tumblr.com/ CWE

    too bad you couldn’t get a pic today w/ @aviel rocking the stache
    EDIT: Congrats guys! (How could I forget?)

  • http://whoisjohngalt.tumblr.com/ CWE

    too bad you couldn’t get a pic today w/ @aviel rocking the stache
    EDIT: Congrats guys! (How could I forget?)

  • http://whoisjohngalt.tumblr.com/ CWE

    too bad you couldn’t get a pic today w/ @aviel rocking the stache
    EDIT: Congrats guys! (How could I forget?)

  • http://whoisjohngalt.tumblr.com/ CWE

    too bad you couldn’t get a pic today w/ @aviel rocking the stache
    EDIT: Congrats guys! (How could I forget?)

  • http://www.facebook.com/profile.php?id=704711712 Peter Chee

    Outstanding Damon, Aviel and Adam. Congratulations, you guys rock so this is no surprise!

  • http://www.puzzazz.com Roy Leban

    Congrats, guys! It’s always great to see a startup actually making money, and this round is validation of all the things you’ve done right. Keep doing the right things and the future looks pretty good.

  • http://twitter.com/Michael_Paulson Michael Paulson

    Congrats, Guys! Nice work.

  • Anonymous

    Simply Measured is proof that smart people who have a good idea and are willing to work hard will be successful. One minor detail though, doesn’t this bring their funding to a cool $1M? See http://www.techflash.com/seattle/2010/03/founders_co-op_leads_investment_in_untitled_startup.html

  • Bob Crimmins

    Way to go, gents.  Next chapter: untitled exit?

    And wow… you guys look young in that picture.

  • http://nicholaskreidberg.com Nicholas Kreidberg

    Honestly I think 750k is a small round funding relative to the amazing things that Simply Measured is doing.  Looking at a lot of other start-ups and the ridiculous amounts of funding they are getting I think SM is worth a lot more.

  • SimplyMom

    :)))))))))))))))))))))))))))

  • http://twitter.com/asefati Alireza Sefati

    all it takes some good BP and a unique idea to raise money these days..and investors are in love with the idea of internet because of its outreach…

  • http://twitter.com/ggoodale Grant Goodale

    Congrats guys.  Fantastic validation of the awesome work you’ve been doing.  :)

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