Simply Measured puts ‘Excel on steroids’ with new release

Simply Measured CEO Adam Schoenfeld kind of sees his company as the “black sheep of the analytics space.” That’s because most analytics companies these days are trying to move users out of Excel, the popular Microsoft spreadsheet application used by hundreds of millions of people worldwide.

“We’d like to keep you there, and figure out cool ways to do reporting within that platform,” said Schoenfeld. Today, Simply Measured is rolling out the latest version of its software, a tool that Schoenfeld says puts Excel on “steroids.” The idea is to render interactive Web-based charts directly from what users create in Excel, developing what the company calls an Excel-to-Web workflow.

Basically, the Seattle upstart turns Excel files into Web-based versions where changes can be made in real time. Schoenfeld notes in a blog post:

“In this paradigm you can keep crunching data in Excel, but leverage the web for easy sharing and consumption. The web version isn’t just “like” your Excel charts – it’s a perfect 1-to-1 rendering. This means that any marketer with Excel skills can build web dashboards. These reports can even be viewed on your iPad. So one minute an analyst or marketer can tweak an Excel file, publish to their Simply Measured account. And in the next minute an executive can be flipping through charts on her iPad. For the icing, we also made it easy to export finished products to PowerPoint.

Started as Untitled Startup by Aviel Ginzburg and Damon Cortesi, Simply Measured has morphed and changed over the past several months. But the company appears to be hitting its groove with the latest offering.

Simply Measured founders Aviel Ginzburg, left, and Damon Cortesi

Simply Measured, which now employs 12 people, is generating more than $100,000 in revenue each month. About 20,000 users have used the Simply Measured tools, the company has already flirted with profitability during the past several months.

Simply Measured, which launched earlier this year, raised $750,000 in July from Founder’s Co-op, MHS Capital and others. The company is set on financing, and has no plans to raise additional capital at this time.

“We kind of geek out on this idea of Excel to iPad, so a team of analysts and marketers can be working on a report in our system — doing stuff in Excel, uploading — and then they can click a button and email a link to a manager and they can open that report into their iPad,” said Schoenfeld.

Ginzburg said that the Office suite of tools is still the most powerful on the market, but he noted that the workflows created by Microsoft and other enterprise software companies have long “sucked.”

“So, we are trying to build a much better experience around using those tools that people love and very knowledgeable in,” he said.

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