Microsoft’s SharePoint conference in Anaheim this morning played host to an unscheduled — and unwelcome — musical interlude courtesy of Huddle, a U.K. company that was looking to, um, drum up some attention for its competing collaboration platform.

Yes, that’s a real marching band, with a flag squad and cheerleaders. There were football players, too.

As you can see in the video below, conference staffers were scrambling to figure out what to do as the band played a rousing rendition of Kool & the Gang’s “Celebration.” The Next Web reports that police showed up and ordered the band off the Anaheim Convention Center property.

Ironically, Microsoft helped Huddle get off the ground. Huddle was once a participant in Microsoft’s BizSpark program, an initiative that gives startups free and discounted access to Microsoft software and tools.

As noted by TechCrunch, Huddle is also the company that got Google to change the name of its Google+ Huddle feature to Messenger — not to be confused with Microsoft’s MSN Messenger.

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  • Guest

    That’s too disruptive. These competitive pranks have jumped the shark.

  • RobertWampler

    it’s like when the IE people send the crome people a cupcake!  but bigger lol

  • Guest

    This is unacceptable. A company that wants to receive attention should do so by competing in the marketplace, not by making noise when another person has chosen to speak.

    As a result of this stunt I have no choice but to recommend a boycott of Huddle products effective immediately.

  • Cripcord

    …this is like when Ford buys a TV commercial to run right after a GM one on the same channel; totally unfair and unwelcome. Something must be done. Oh wait, that “Free Market” thing… :)

    • Guest

      Not even in the same ballpark.

  • Jamie


    • Alanlindsaycbp

      Actually I am surprised geekwire even bothered to cover it – this is very NON diruptive and I wouldn’t have known it was Huddle without the accompanying geekwire text. In fact it would have been a complete failure without the geekwire write up. And actually still is pretty much a complete failure

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