Startup sets world record, lines up 17,782 rubber ducks

Maybe this will go down in the history books as one of the bigger accomplishments in Seattle’s tech industry. Well, let’s hope not. On Sunday afternoon, Seattle startup Cozi set a Guinness World Record for the longest line of rubber ducks. Why?

We’re still trying to figure that out.

The line — formed in Seattle’s Magnuson Park — stretched for one mile and included 17,782 tiny yellow rubber ducks. Orchestrated by the family calendar startup Cozi, the PR stunt supposedly was created to encourage “all families to get their own ducks in a row.” It is part of a larger marketing campaign that the startup is running this summer, which now moves into the “lucky duck” photo contest. Winners will be chosen this summer after snapping photos of themselves and the rubber ducks at locations around the globe.

Guinness World Record adjudicator Kimberley Patrick made it official at about 1 p.m.

“Not only was it beautiful and amazing to see thousands of ducks in a row, it was great to see so many families working together to achieve a Guinness World Record,” said Partrick after certifying the record.

  • Guest

    Congratulations to Cozi for once again blazing a new trail for Seattle’s tech future!

  • http://imeldadulcich.com Imelda Dulcich

    Unless I missed something – I don’t see anything other than self-promotion.  

    I think this was a missed opportunity to tie in a link to a local non-profit organization. Family friendly event could have emphasized the local need for school children from income challenged families who don’t get meals when not in school during the summer.  Trade ten ducks for a can of food – or something equally simple. Being a community partner doesn’t have to cost a lot – to give a lot. 

  • http://pop-pr.blogspot.com Jeremy Pepper

    Love that you didn’t link to Cozi itself. And stunts for stunts sake usually have very little value, and short legs for press.

    • http://imeldadulcich.com Imelda Dulcich

      Thanks for linking your article.  Good piece.  Glad we agree.  

  • Karen Claus

    Hi there!  You came up when I typed in ‘rubber duckies in Seattle’!!!!!!!  Wow, this was amazing.  Wondering if by any stretch of the imagination you would consider loaning some of these duckies for an event at my church in Shoreline?????????  Just for a Friday night, May 18th, so I could check a ‘group’ out on Thursday and have them back to you on Saturday. I’d love to line the FH with duckies for the night.   Would you consider this at all????????  Let me know.  I guess it never hurts to as nicely for things!!!!   Karen   206-542-7123.