Now, you’ll be able to purchase that Gore-Tex parka while getting soaked in the rain in Forks or skiing the slopes at Crystal Mountain. Too bad it just won’t get delivered to you in person. REI today released a new mobile app for Android phones, which among other things allows users to read reviews and then purchase items while on the go.
Developed by Seattle digital agency Ubermind, REI’s free app is designed as a robust e-commerce experience.
In addition to researching and buying products, REI members will be able to look up their membership number and pull up dividend information. That’s a helpful little bit of information (especially for REI members like me who tend to forget how much dividend cash they have in the bank).
You can also find nearby stores.
REI already had developed an iPhone app, which now offers a similar shopping experience.
Future versions of the Android app will include the ability to participate in a “daily deal” offering and scan barcodes of products in REI stores. REI has been an early adopter of mobile technologies, also working with Seattle-based Zumobi on the popular snow and ski report mobile apps.
Ubermind, by the way, has been undergoing a major growth spurt. The company plans to nearly double in size this year, and is looking to hire as many as 60 app developers and designers.
The company has developed popular apps such as iLightr, The Best Camera and Rick Steves’ Historic Paris Walk & Tour.