During his keynote address earlier today at the Casual Connect conference in Seattle, PopCap CEO Dave Roberts discussed at the length the challenges of developing titles for multiple gaming platforms. But that doesn’t mean the Seattle gaming company, which just agreed to be sold to Electronic Arts for up to $1.3 billion, is slowing down its push into new arenas.
In fact, the company just announced today that it plans to preload Plants vs. Zombies, Chuzzle and Peggle on Sony Ericsson’s soon-to-be-released Xperia mini smartphone models. Sony Ericsson dubs the Xperia mini as the “world’s smallest Android powered HD video smartphone.”
PopCap’s games will debut on the devices this summer, with the partnership marking the first time that popular games will be available on Android devices in Europe. Chuzzle will be available in its entirety while phone users will be able to play Peggle and Plants vs. Zombies for limited trials with full games available for purchase.
“As the Android ecosystem matures, PopCap is committed to providing best-in-class game experiences for Android game players,” said PopCap’s Giordano Bruno Contestabile in a press release.
In his remarks earlier today, Roberts noted that it was both challenging and fun to try to take hit games like Plants vs. Zombies and move them into new environments.
“We actually don’t like the word ‘port.’ We really try to adapt our games for every platform, and really think about controls and memory constraints and every piece of the puzzle,” said Roberts. “We don’t always succeed, but we always try. I don’t have the silver bullet on that, other than it is a lot of hard work.”
Roberts also cast some doubt on those companies that promise to easily port games between Facebook and PCs and iOS, noting that he’s never quite seen any of those systems work as touted.