Research firm comScore is out this morning with some interesting news about Apple’s iOS, the underlying operating system and application platform for iPhone, iPad and iPod touch. Given that breadth of devices, the headline on the report actually isn’t surprising: iOS overall outreaches Google’s Android by 59 percent.
But further down is something more interesting. ComScore’s data on phone usage by iPad users shows how the slate device has pushed Apple further into the mainstream, beyond the typical fanboys with a predilection for Apple products. An excerpt from the comScore news release:
The research also suggests that iPad ownership extends well beyond Apple’s most fervent consumers. Although a perception may exist that iPad owners tend to be those with a very strong affinity for Apple products, an analysis of the mobile devices of iPad owners indicates that may not be the case. While Apple is indeed the most heavily represented OEM among iPad owners, its OEM share (27.3 percent) is only slightly higher than its share among all smartphone subscribers (25.2 percent). RIM accounts for the second highest percentage of iPad owners at 17.5 percent, but this number is well below its overall smartphone market share of 28.9 percent. Meanwhile, Samsung, LG and Nokia are all significantly overrepresented among iPad owners as compared to their respective shares of the smartphone market. In addition, 14.2 percent of iPad users had Android phones.
Here’s how it looks in chart form.
What would be even more interesting is a similar breakdown of Windows vs. Mac usage among iPad owners, and how that compares to the overall population. I’ve sent an inquiry to comScore asking it has that data on hand, and I’ll update this post depending on the response.