A new report today from the NPD Group market research firm offers up some fascinating details on the digital home movie market — including the fact that Netflix accounts for 61 percent of movie streams and downloads in the United States, based on surveys taken in January and February.
A distant second was Comcast, at 8 percent; followed by DirecTV, Time Warner Cable and Apple in a three-way tie for third, at 4 percent.
Notice anyone missing? Not mentioned in the release was Amazon.com, which has been trying to make a go of it in the digital streaming since the 2006 launch of what was then known as Amazon Unbox. Now known as Amazon Instant Video, the service expanded last month to allow Amazon Prime members to stream content to televisions and set-top boxes in the living room.
[Previously: Most important story of the day: Movies on Facebook]
Granted, we didn’t expect Amazon to challenge Netflix in this area, not by a long stretch, but given the company’s large customer base it’s notable that it doesn’t even register in the Top 5 in the United States, years after the initial launch of its streaming service.
We’ve asked an NPD representative for more information on Amazon’s standing in the study, and we’ll update this post depending on the response.