Navigating Cancer, an online resource for patients who are dealing with various forms of cancer, has raised $3 million in financing from Rustic Canyon Partners and an undisclosed angel investor. Total financing in the startup now stands at $5 million.
The company plans to use the cash infusion to bolster its engineering team, adding new features and functionality to the product. It currently employs 10 people, with CEO Gena Cook saying they currently have five open slots. That number could accelerate if the company exceeds its plan next year, Cook added.
In addition to a consumer health Web site, Navigating Cancer also has started to build clinic-branded portals to connect cancer patients to the health care team and their personal health information, Cook said. The company said a deal is currently in the works with an undisclosed partner to accelerate the adoption among clinics.
Last month, the company announced that Orlando-based cancer clinic, Hematology and Oncology Consultants, P.A., had signed on to the new cancer patient portal service. It allows cancer patients to register for appointments online and provides integration electronic medical records.
“Eighty-five percent of patients look for health information online, but still rely on their healthcare team as their most trusted resource,” Cook said at the time.
Cook formerly worked in sales and marketing for McKesson Specialty Care Solutions and Oncology Therapeutics Network. Co-founder Michael Graff is a former senior vice president at Ancestry.com.