Morning Radar: Windows Phone’s new logo, TechStars as reality TV, and more

Microsoft’s Windows Phone appears to be getting a new logo – shifting from a round icon to a square one that more closely matches the mobile operating system’s tile interface. The new look is presumably slated for official release with the debut of the Windows Phone 7.5 “Mango” update this fall.

The City of Renton just topped 5,000 Facebook fans, and now it is looking to knock Boise (with more than 17,000) off its perch. Renton Patch has details on the meetup hosted last week to celebrate the achievement.

Forbes takes an inside look at Sunny Gupta-led Apptio, calling the company “Switzerland of the tech wars.” Apptio, which helps large organizations decide where to spend their IT budgets, is backed with $41 million from Greylock, Andreessen Horowitz, Shasta Ventures and Madrona Venture Group.

Amazon.com’s MyHabit high-end, members-only fashion deals site, which launched in May, is adding home accessories and decor to its product mix.

Speaking of daily deals, Amazon.com is looking to compete head-to-head in Groupon’s home town of Chicago with its new daily deal offering AmazonLocal, reports The Wall Street Journal.

Google’s Android now controls 48 percent of the smartphone market and is the leading mobile OS in 35 of the 56 countries tracked by Canalys.

Washington state public affairs channel TVW is a new user of Comcast’s special Ethernet Private Line Service, the company announced today. TVW is using the service to send its signal from its Olympia media center to a satellite service at the University of Washington’s main campus in Seattle, which then transmits the signal to cable viewers around the state.

Zillow, the online real estate company that went public in a skyrocketing IPO last month, has begun a new special offer by which users of the company’s online mortgage marketplace can earn gift cards from Lowe’s of between $300 to $1,000.  With the popularity of online coupon sites, Zillow writes in a blog post that the new “Special Offers” program “can change the way borrowers shop for mortgages.”

Pabst Blue Ribbon in the fridge. Conference rooms named after Internet memes. And walls covered with blackboard paint. Take a look inside Facebook’s new Silicon Valley headquarters, located on the former Sun Microsystems campus with room for 7,000 employees.

TechStars has partnered with Bloomberg for a new reality TV show based on the companies moving through the inaugural class of the startup incubator’s New York City program. Here’s the trailer. (Looks like VC Mark Suster is taking on the Simon Cowell role).

TechStars Trailer from Vortex Media on Vimeo.

  • http://www.facebook.com/lawlam Lawrence Lam

    How much did they pay a PR firm to go from circle to square?