Mobile stats: Microsoft lost more than half its U.S. market share in past year

The latest numbers from comScore Networks continue to illustrate the challenge facing Microsoft in the mobile market. On a three-month rolling average, the company’s share of U.S. smartphone subscribers fell to 5.8 percent as of May, down from 7.7 percent in February, according to a new report from the research firm earlier today. See this chart below.

But it’s the long view where the trend really becomes clear. Digging into the archives, comScore’s numbers from a year ago show Microsoft’s current 5.8 percent comparing to 13.2 percent as of May 2010.  At the time, that was just ahead of Google — whose Android operating system has since soared to the No. 1 position with more than 38 percent of the market. Here’s that chart.

Going back just a little further, Microsoft stood at nearly 20 percent of the market less than two years ago, in October 2009. That was No. 3 — behind RIM’s BlackBerry in the No. 1 spot (41.3 percent at the time) and Apple’s iPhone (24.8 percent). Here’s that chart.

The entire market has changed dramatically since then, as shown in the first chart at the top, with RIM slipping to the No. 3 position in the latest comScore report, at 24.7 percent as of May 2011, behind Apple in the No. 2 spot with 26.6 percent.

Microsoft’s next update to Windows Phone, dubbed Mango, has been getting positive reviews. The company at this point is banking on the possibility of reversing its fortunes over time — hoping that the market remains just as dynamic, but in its favor instead.

  • B_Smith

    Yeah, Microsoft’s previous Windows Phone got good reviews. So did its ‘Kin’ phone before that. But they all failed. The public doesn’t want them.

    Windows Mobile is doing very badly. But from Nielsen figures we know that the newer Windows Phone is doing even worse (Windows Phone only gets one ninth the sales of the older Windows Mobile).

    The next ‘Mango’ update is not going to stem the bleeding. Mango brings features like Custom Ringtones, which should never have been omitted in the first place.

    There is only one conclusion that can be made from all this data. That is irrefutable confirmation that Microsoft’s Windows Phone has failed.

    • Guest

      WP7 isn’t off to a good start, that’s accurate. Whether Mango/Nokia can change that remains to be seen. You certainly don’t have a crystal ball, though you do appear to have an agenda.

  • Guest

    This is a natural progression. Apple went through the same thing when they transitioned from Mac OS 9, which even the most staunch Apple users absolutely hated, to Mac OS X, which was so stripped down that version 10.0 didn’t even support wireless networking.

    I expect that as the consumer market continues to be made aware of the many innovative and unique aspects of Windows Phone 7, so long as Apple doesn’t steal them, Microsoft will realize gains this year. Where else can you get Xbox Live gaming, interactive tile display, the stunning Metro UI, and choices of shapes, sizes, and physical-or-virtual keyboards of one’s phone?

  • Guest

    This is a natural progression. Apple went through the same thing when they transitioned from Mac OS 9, which even the most staunch Apple users absolutely hated, to Mac OS X, which was so stripped down that version 10.0 didn’t even support wireless networking.

    I expect that as the consumer market continues to be made aware of the many innovative and unique aspects of Windows Phone 7, so long as Apple doesn’t steal them, Microsoft will realize gains this year. Where else can you get Xbox Live gaming, interactive tile display, the stunning Metro UI, and choices of shapes, sizes, and physical-or-virtual keyboards of one’s phone?

  • TryllZ

    I don’t see how this matters, as I’ll still own a WPM regarless of what the market says about M$…the Mango preview is really promising, its even better than iPhone 5…

  • Bob

    But Balllmer still thinks everything is fine and he deserves to stay, and MS’s incredibly lame board apparently agrees.

  • Chris

    I recently bought the Windows 7 phone and I must say it’s the best phone I have ever had. I love the XBox integration, and I love that you can bulid apps using XNA or Silverlight.

  • Anonymous

    everyone says RIM and blackberry are dead…..looking at this I say really????

    • Guest

      Maybe they’re looking at the future and not the past.