A support page for Microsoft Zune confirms what we’ve known for a while: Microsoft will no longer be producing new Zune music devices — officially giving up its attempt to challenge Apple’s iPod in the music device business, but maintaining the Zune music service for Windows Phone and other devices.
The strange thing is that, up to this point, Microsoft hasn’t acknowledged publicly the fact that the Zune devices will be no more. And a support page, uncovered by Mashable, is an odd place to finally make such a confirmation.
Just yesterday, Microsoft said the removal of a Zune HD page from its website was a mistake.
We’ve asked the company for some (extra?) confirmation, but in the meantime, here’s what the support page says …
We recently announced that, going forward, Windows Phone will be the focus of our mobile music and video strategy, and that we will no longer be producing Zune players. So what does this mean for our current Zune users? Absolutely nothing. Your device will continue to work with Zune services just as it does today. And we will continue to honor the warranties of all devices for both current owners and those who buy our very last devices. Customer service has been, and will remain a top priority for us.