A support page for Microsoft Zune confirms what we’ve known for a while: Microsoft will no longer be producing new Zune music devices — officially giving up its attempt to challenge Apple’s iPod in the music device business, but maintaining the Zune music service for Windows Phone and other devices.

The strange thing is that, up to this point, Microsoft hasn’t acknowledged publicly the fact that the Zune devices will be no more. And a support page, uncovered by Mashable, is an odd place to finally make such a confirmation.

Just yesterday, Microsoft said the removal of a Zune HD page from its website was a mistake.

We’ve asked the company for some (extra?) confirmation, but in the meantime, here’s what the support page says …

We recently announced that, going forward, Windows Phone will be the focus of our mobile music and video strategy, and that we will no longer be producing Zune players. So what does this mean for our current Zune users? Absolutely nothing. Your device will continue to work with Zune services just as it does today. And we will continue to honor the warranties of all devices for both current owners and those who buy our very last devices. Customer service has been, and will remain a top priority for us.

Comments

  • Guest

    I think this is a perfectly fair announcement, especially well-timed in advance of Apple’s announcement today which is widely expected to kill off the non-app-compatible and therefore less-profitable iPod line.

    Kudos to Microsoft for moving with the market and for continuing to focus on new and more exciting products.

  • Betty Ferguson

    For a person with a corporate Blackberry, my Zune was a nice companion. But it lacked the features of my son’s iTouch. Microsoft really did not build a better product. I guess they are smart people there and knew this and if they didn’t the market informed them in time. Is this a bad thing for Microsoft ? Perhaps not as they make plenty of money doing other things than music players. But if they want to use it on a Windows phone they better get to work making the whole Zune experience identical to Apple’s otherwise why bother.

  • Guest

    How many more billions were lost on that failed exercise?

  • Guest

    How many more billions were lost on that failed exercise?

    • Guest

      Not “lost.” Invested. Were it not for Zune, Microsoft wouldn’t have the media experiences on Xbox 360 and on Windows Phone 7, the former of which makes money and the latter of which certainly will in time.

      • Guest

        So as long as anything gets salvaged, losing is really success?

        • Guest

          Yes. Mac OS 1-10.1 were absolutely awful operating systems; it took about 28 years for Apple to release a computer that didn’t die when one application tried to allocate too much memory. I don’t think of those earlier OSes as “failed exercises” like you do — they were mere stepping stones on which Apple trod en route to its current half-trillion dollar valuation.

          • Guest

            So what you’re saying is Ballmer needs another 17 years of “stepping stones” before MS will see the market success, growth, and half trillion valuations Apple has?

          • Guest

            Microsoft already has market success. They just need to keep innovating to achieve more growth. Selling a few iPhones here and there would help as well.

  • Anonymous

    I never understood why people buy ipods or zune players that have no advantages for the consumer, only lock-in to proprietary formats with rights restrictions and lower quality.  I guess advertising and follow-the leader are more important that price and functionality.

  • Anonymous

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  • guest99

    This just in… Nobody buys iPods anymore either!  Go on a run or to the gym and everyone’s using smart phones.  Yes, Zune is alive in well in the WP7

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