Microsoft’s Xbox 360 landed atop the U.S. console market once again in July, according to a statement just released by the company in advance of the official report from the NPD Group market research firm.
Despite a sluggish market for video games overall, the Xbox 360 topped Sony’s PlayStation 3 and Nintendo’s Wii in the U.S. with 277,000 units sold and a total of $250 million in overall retail spending on hardware, software and accessories.
The Microsoft console remains on track for the biggest year in Xbox history, the company said, calling that an “unprecedented feat” in the sixth year of the console’s lifecycle.
Key to the company’s recent success in the U.S. has been the strong reception for the Xbox 360 Kinect motion sensor, and a revamp of the Xbox 360 hardware last year to make the console slimmer and quieter.
