Microsoft: Xbox 360 on track for biggest year in Xbox history

Microsoft’s Xbox 360 landed atop the U.S. console market once again in July, according to a statement just released by the company in advance of the official report from the NPD Group market research firm.

Despite a sluggish market for video games overall, the Xbox 360 topped Sony’s PlayStation 3 and Nintendo’s Wii in the U.S. with 277,000 units sold and a total of $250 million in overall retail spending on hardware, software and accessories.

The Microsoft console remains on track for the biggest year in Xbox history, the company said, calling that an “unprecedented feat” in the sixth year of the console’s lifecycle.

Key to the company’s recent success in the U.S. has been the strong reception for the Xbox 360 Kinect motion sensor, and a revamp of the Xbox 360 hardware last year to make the console slimmer and quieter.

  • Guest

    “$250 million in overall retail spending on hardware, software and accessories”

    Good lord. That’s in ONE MONTH during one of the slowest electronics sales periods of the year. Simple multiplication suggests $3 billion in annualized Xbox revenue for Microsoft, but the smart money is looking for something more like $6 billion.

    Six billion dollars. Thank you, Steve, for keeping your commitment strong to Microsoft’s third-most-profitable business.

  • http://www.appatic.com Avatar X

    Xbox Live transitioning to the defacto gaming brand of Microsoft will also help make it the biggest year of the Xbox.

    Other factors in favor for Xbox and Xbox Live:

    Nintendo will have to live with the Wii for the rest of the year and that the 3DS was a bust. This should give the Xbox 360 and Xbox Live in WP7 a extra boost.

    Sony PS3 got not much to show with their lackluster Move and there will be not PS Vita outside of Japan this year. Those are also some small extra boosts to Xbox 360 and Xbox Live in WP7.

  • http://www.appatic.com Avatar X

    Xbox Live transitioning to the defacto gaming brand of Microsoft will also help make it the biggest year of the Xbox.

    Other factors in favor for Xbox and Xbox Live:

    Nintendo will have to live with the Wii for the rest of the year and that the 3DS was a bust. This should give the Xbox 360 and Xbox Live in WP7 a extra boost.

    Sony PS3 got not much to show with their lackluster Move and there will be not PS Vita outside of Japan this year. Those are also some small extra boosts to Xbox 360 and Xbox Live in WP7.