Microsoft says its Xbox 360 sold more than 960,000 units in the U.S. during the past week, setting a new weekly record for the console as the holiday shopping season began.

More than 800,000 of the consoles were sold in a 24 hour period, according to the company. In addition, the company says it sold more than 750,000 Kinect sensors in the U.S. during the same period.

The news illustrates how the Xbox 360 has become a bright spot in Microsoft’s consumer lineup, even as the company struggles to catch up in areas such as mobile phones and tablets.

Microsoft says it expects Xbox 360 to be the top U.S. console for the month, its eleventh straight month ahead of the PlayStation 3 and the Wii in the country.

Cumulatively, as of the end of September, Nintendo’s Wii still leads the current console generation in worldwide unit sales, with nearly 90 million Wii units sold, although much of that lead came from the early success of the Wii, and sales have since dwindled.

Microsoft reported a cumulative total of 57.6 million Xbox 360 units sold as of Sept. 30, compared with 55.5 million PS3 units sold overall as of the same date.

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  • Guest

    Good US result. But Sony is dominating by an even greater amount in Europe and Asia, which is why they’re now just 2 million units behind despite starting a year later.  Don’t know what MS’s plan is to address that. Seems to be try and ignore it and pretend the US market is the only one.

    • Guest

      That’s OK with me. Sony is basically done in the US, so it makes sense for them to concentrate on emerging markets.

      • Guest

        Europe is an emerging market? Japan? Good to know. I thought the objective was to create the largest base of consoles possible? Sort of a subsidize the razor to sell the blades approach?

        • Guest

          That only works if people will buy the blades (games). With Europe and Asia* in even worse economic shape than the U.S. is, more people are buying Sony PlayStations as web browsers and as pirated movie players than they are as game consoles.

          * Excluding China, a country in which no major console manufacturer does business legitimately

  • Guest

    I like Microsoft’s strategy. The board likes Microsoft’s strategy. Xbox employees love Microsoft’s strategy.

    • Guest

      As do MS’s competitors and anybody shorting the stock.

  • Anonymous

    $140 Xbox 360s at Target on Black Friday probably went a long way toward helping these numbers.

  • Joseph Sunga

    I personally love the XBOX 360. I just bought the new one at the Microsoft Store on Black Friday. Got a XBOX 360 (250gb), Kinect, and 5 games for $300 — not bad of a deal. :)

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