Microsoft has been undergoing a series of changes in the executive ranks in recent weeks. And that trend continued today as Frank Holland was tapped to lead the company’s global advertising sales business. A 13-year veteran of the company, Holland will report to chief operating officer Kevin Turner.
Jay Greene at CNET reports that Holland will take over from Darren Huston, and notes that the executive will have some “heavy lifting” ahead given some of the strains in the relationship with Yahoo.
Earlier this month, veteran executive Chris Capossela was named as the senior vice president in charge of the expanded “Consumer Channels and Central Marketing Group.” He also reports to Turner.
Here’s more of the corporate structure under Holland, according to Microsoft’s press release.
His leads include Keith Lorizio (U.S.), Laurent Delaporte(EMEA), Jason Scott (Asia), Richard Dunmall (Global Accounts and Agencies), Stephen Kim (Global Creative Services), and Marc Bresseel (Trade Marketing). Holland and his leadership team will continue to work closely with Qi Lu, president of Microsoft’s Online Services Division, the driving force behind Bing and MSN, and more specifically with Rik van der Kooi, corporate vice president of the Advertiser & Publisher Solutions Group, and Yusuf Mehdi, senior vice president of the Online Audience Group. Both groups report to Qi Lu, under the Online Services Division structure.