Microsoft’s Xbox 360 registered another month atop the U.S. console market in November, posting record sales as the peak holiday shopping season got under way.

The Xbox 360 sold 1.7 million units in the U.S. in November, according to NPD Group data cited by the Redmond company. Numbers weren’t released for the competing Nintendo Wii and Sony PlayStation 3, but Microsoft says the Xbox 360 was the only one of the consoles to sell more than 1 million units, with hardware unit sales nearly double the total of its nearest competitor.

Overall sales of video-game consoles, accessories and software at physical stores in the U.S. were flat across the industry in November, rising 0.4 percent to $3 billion, according to data released by NPD.

NPD Group analyst Anita Frazier said in an email, “While content sales grew substantially thanks to a great slate of new content, a decline in average retail price in all categories with the exception of portable hardware resulted in flat dollar sales even though unit sales grew for console hardware, as well as console, portable, and pc software.”

The top-selling game in the country was Call of Duty: Modern Warfare 3, published by Activision Blizzard for Xbox 360, PS3, Wii and Windows PCs. First-month sales of Modern Warfare 3 topped last year’s Call of Duty: Black Ops by about 7 percent, according to NPD data.

The news caps a week in which Microsoft rolled out its revamped Xbox Live dashboard, hoping to attract new console buyers with live television integration, voice controls and other new features.

Globally, the console race is tighter than it has been in the U.S. recently. Cumulatively, as of the end of September, Nintendo’s Wii still led the current console generation in worldwide unit sales, with nearly 90 million Wii units sold, although much of that lead came from the early success of the Wii, and sales have since dwindled.

Microsoft reported a cumulative total of 57.6 million Xbox 360 units sold as of Sept. 30, compared with 55.5 million PS3 units sold overall as of the same date.

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  • Guest

    Congratulations to Microsoft on another triumphant month for Xbox! At least in the U.S., Xbox 360 is the undisputed champion of living room entertainment.

    • Guest

      Congratulations to Microsoft on another awesome and amazing investment! In just over a decade, and for only $17 bln of direct investment and still around $4 bln of lifetime losses (not counting related acquisitions), you’re the undisputed champion, in the US only, of the dying console gaming market.

      • Guest

        It takes money to make money. I congratulate Microsoft for having the tenacity to be unafraid of failure and I celebrate their success in the rather vibrant video gaming market where they effectively have no competition.

        Just check out the top sellers in Amazon’s games department. Nintendo’s only presences are two first-party games and a deeply-discounted third-party title. Sony barely registers. Microsoft leads the way, and that’s not counting all the commerce that takes place within Microsoft’s ecosystem entirely. 

        As we move into 2012, we expect that Microsoft will take this lead and run with it. Why make money by shipping boxes around when you can deliver content electronically and pocket all the money?

        • Guest

          XBox is kicking butt in the US, but falling further behind in sales (both HW and SW) to PS in Europe, and basically dead in Asia.  Will be interesting to see whether the next Wii can change the equation at all (my money is on no).  And then new HW in 2013 for xbox and PS.  Not to mention Apple lurking in the background w/ their TV-based initiatives.  The next two years are going to be exciting.

        • Guest

          You’re right about one thing, MS is unafraid of failure. In fact they embrace it, wallow in it, and even pretend its success.

          Vibrant video gaming market? Maybe you haven’t noticed it’s been in decline for two years now. Main reason: the rise of mobile gaming. Just another market Apple won while MS was busy being being “unafraid of failure”.

          • Guest

            Cool story bro’.

          • Guest

            The truth is often inconvenient, brah.

          • Guest

            The industry as a whole is in decline because the Wii has no staying power and the DS was a massive failure.  Sure people are spending more time gaming on their mobile devices, but most of the people gaming on mobile devices like smart phones and tablets have a high overlap with the Wii demographic.  Just because the console market is declining as a whole doesn’t mean that 1 company within that market isn’t seeing growth y-o-y…which if you compare their sales for this november to last november, is exactly what Xbox is doing.  Lastly, there are just as many core gamers today as there were last year.  In fact, that number is likely to continue to grow regardless of the casual gaming space found on tablets, smartphones, or facebook.  So no, the console gaming market isn’t dying…and with the evolution of consoles into set top boxes (of which both PS3 and Xbox have been successful in doing), the console market (gaming or otherwise) is poised to stay strong for years to come.

      • Guest

        Meanwhile Sony’s Consumer Products & Services division lost another 40 billion yen last quarter.  There will be a shakeout after the next generation of consoles.

  • Anonymous

    I have 2 Xbox 360’s myself that new dashboard with Kinect is awesome! 

    • Guest

      I liked the original blades UI better.  Call me old fashioned.

      • Guest

        You’re old fashioned.  The original blade system was atrocious as far as UX and discoerability are concerned.  And despite the changes over the years, they still have a blade system implemented when you hit the 360 guide button.

  • Gerald

    Congrats on making a great product I love my 360 COD is my inspiration to my airsoft collection

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