Microsoft has rolled out a new holiday promotional campaign that aims, in part, to get people on Windows 7 to use Internet Explorer 9 rather than Google Chrome, Mozilla Firefox or other browsers.

As reported overnight by winbeta, the IE9 holiday campaign offers discounts and promotions such as three free months of Slacker Premium Radio, a free month of Hulu Plus, a $5 movie ticket credit from Fandango and $5 off Live Nation tickets from Ticketmaster, among other items.

Users of alternative browsers are greeted with the message, “Where’s the love? … Upgrade to Internet Explorer to pin these sites and get the free stuff.” That’s a reference to pinning websites to the Windows taskbar, which allows for quick access to different pages and features of a site.

The campaign comes as Internet Explorer’s overall share of the browser market declines to less than 50 percent across all types of computers and devices. Microsoft has been focusing heavily on IE9’s market share on Windows 7, which is now almost 35 percent, ahead of Chrome and Firefox.

Comments

  • Guest

    Winning! Oh right, not really.

  • Guest

    Congratulations to Microsoft on this new program! By creating innovative new features to integrate Internet Explorer with the Windows experience, Microsoft is creating a better user experience for customers. It amazes me that other web browsers reinvent the wheel by creating completely nonstandard graphical conventions. It’s absolutely mental what IE competitors’ “designers” (if you can call them that) think is usable.

    • Guest

      Pinning sites to your Taskbar is akin to dropping shortcuts EVERYWHERE on the desktop, much like a Hoarder will gather years of newspapers in their house.  Not only is it a waste of your precious space, but frankly, who really needs a shortcut to Ticketmaster staring them in the face 24/7?

  • Jay

    I will probably just modify my user agent string or use an IE9 emulator within Chrome/Firefox on my Mac to pilfer the goodies.

  • Jay

    I will probably just modify my user agent string or use an IE9 emulator within Chrome/Firefox on my Mac to pilfer the goodies.

  • http://ClaussConcept.com Jason Gerard Clauss

    I can’t blame MS for trying, but Explorer has all the brand quality of HotorNot and AOL.

  • http://ClaussConcept.com Jason Gerard Clauss

    I can’t blame MS for trying, but Explorer has all the brand quality of HotorNot and AOL.

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