Microsoft today previewed the Windows Store, the new app marketplace that will be included in Windows 8, the next version of the company’s operating system, bringing to traditional PCs a distribution model popularized on phones.

The app store is slated to be previewed with the Windows 8 beta, which will be in late February 2012, the company said — a key piece of news about the next operating system’s timing.

Rather than the standard practice of sharing with developers a straight 70% of revenue from apps sold through the Windows Store, the company introduced a twist. Apps will start out at the standard 70% but once they reach $25,000 in total revenue, the split will increase to 80 percent for the developer for the lifetime of the app.

Apple, which already offers a Mac App Store on its computers, offers the traditional 70 percent cut.

Introducing the Windows Store at a developer event in San Francisco, Microsoft’s Antoine Leblond called the Windows Store “the most significant developer opportunity ever.” He pointed to Gartner’s estimates that 400 million x86-based machines will ship in the next 12 months.

“This is where Windows shines, and where the opportunity for you as a developer is completely unprecedented,” he said. “Every iPhone, iPad, Android phone, Android tablet and Mac sold in the last two years, I could combine all of these numbers together — it doesn’t match what Windows has sold.”

More details in this Microsoft blog post.

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  • Guest

    This is great news! About 10% of the world’s computers currently include app stores, and developers are quite enamoured of the concept. Once Microsoft, which has a successful app store built around its Xbox 360 game console, includes such a store in Windows, I believe we’ll cross the “tipping point” at which point the app store becomes mainstream.

    • Guest

      As a convicted monopolist, this is going to be a lawsuit magnet.

      • Guest

        I agree — Apple is already facing legal action in Europe and could easily see persecution stateside. Microsoft would be wise to not walk down the path of monopolism like their competition has.

        • Guest

          Apple is being probed for colluding to raise ebook prices. It has nothing to do with their marketplace. And I’d hardly call it persecution. The evidence supporting guilt is substantial.

      • Guest

        By whom and on what legal grounds?

      • Lootllort

        As opposed to two as yet unconvicted monopolists, Google and Apple, who have already done it?

  • private pilot license

    Wow! Windows 8. I can’t wait, it’s going to be so great!

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