We’ve known this was happening for a while, based on my previous digging into city permit filings, but Microsoft today made it official, confirming on Facebook that it’s planning to open a retail store in Seattle’s upscale University Village shopping center this fall.

The store will face off against Apple, literally. Microsoft’s new location is directly across the parking lot from Apple’s existing University Village store, and it should be very interesting to see whose product launches draw the bigger crowd.

No specific date was given for the opening beyond the general fall timeframe.

It’s part of a broader attempt by Microsoft to boost its retail presence across the country. Microsoft executive Kevin Turner said recently that the company will open an additional 75 stores in the next two to three years. It currently has eleven stores in locations across the country.

Here’s the slide Turner showed mapping out the planned store openings …

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  • Guest

     “and it should be very interesting to see whose product launches draw the bigger crowd.”

    Gee, can I make a wager now?

  • Guest

    Congratulations to Microsoft on the opening! I’ve been to the Bellevue Square Microsoft Store and it was absolutely chockablock with customers. I expect that the U. Village store will be just as popular. No longer must we cross a bridge to get our Microsoft goodies!

    • Guest

      That has not been my experience when walking by the two B-Square stores.  The apple store is consistently packed, and the MS store is populated only by retail employees and a few browsers.

      • Kasdfas

        Lay off the weed. You obviously haven’t been there.

  • Anonymous

    Now thats what I am talking about dude. Way cool indeed.

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