How would Megan Fox search? Microsoft is seeking a patent on the concept of applying a “persona” to Internet search results — allowing people to see results shaped by the personalities and preferences of their friends or even Hollywood celebrities.

The patent application cites the example of conducting a search under the persona of such celebrities as Miley Cyrus, Taylor Swift, Megan Fox, or Jessica Lange — returning dresses that reflect their “style and/or fashion preferences,” including “color, fit, designer, cut, etc.”

As with most of these things, there’s no indication that Microsoft actually plans to implement this approach in its core Bing search engine. But it provides a sense for the types of things the company’s search specialists are thinking about in the quest to catch up to Google.

Bing already returns some results based on the preferences of a user’s Facebook friends, but the concept outlined in the patent application goes further with full persona-based searches and the option to adopt a celebrities persona.

The patent application, filed in April 2010, was made public last week.

Like what you're reading? Subscribe to GeekWire's free newsletters to catch every headline


  • Guest

    Game changing. Oh right, nevermind.

  • Anonymous

    Pretty interesting to me. I can’t wait to how this goes through.

  • Ben Neill

    completely irrelevant to me, 


    I can see it being incredibly popular for tweens through early 20s women. Even my wife I would suspect would use it to research clothing.

    In true microsoft form, they have no plans to make it so someone else will beat them to the punch.

  • Pimpmyride1983

    I don’t see the point in it at all! If you want to know the dress that a celeb was wearing then the information is easily retrieved with a quick search

  • Mohit_sahay

    I like the way Bill pays back to the community from where he took and even Bihar

  • andygongea

    This seems like a nice idea, especially for people wanting to find something that would appeal to a star. Apart from that I think this is quite a demographic tool for designers and market researchers.

  • 最终冰器红豆

    That’s gimmick, pointless, and most important damaging.

  • Anonymous

    OK this makes a whole lot of sense dude, I mean like wow.

  • Jason Gerard Clauss

    Megan Fox would be searching for a way to hook up with me… if she knew I existed.

  • Jason Gerard Clauss

    Megan Fox would be searching for a way to hook up with me… if she knew I existed.

Job Listings on GeekWork

Find more jobs on GeekWork. Employers, post a job here.