How would Megan Fox search? Microsoft is seeking a patent on the concept of applying a “persona” to Internet search results — allowing people to see results shaped by the personalities and preferences of their friends or even Hollywood celebrities.
The patent application cites the example of conducting a search under the persona of such celebrities as Miley Cyrus, Taylor Swift, Megan Fox, or Jessica Lange — returning dresses that reflect their “style and/or fashion preferences,” including “color, fit, designer, cut, etc.”
As with most of these things, there’s no indication that Microsoft actually plans to implement this approach in its core Bing search engine. But it provides a sense for the types of things the company’s search specialists are thinking about in the quest to catch up to Google.
Bing already returns some results based on the preferences of a user’s Facebook friends, but the concept outlined in the patent application goes further with full persona-based searches and the option to adopt a celebrities persona.
The patent application, filed in April 2010, was made public last week.