The guy who previously headed marketing for Microsoft’s Office products is now taking on that role for the entire company.
Microsoft this morning named veteran executive Chris Capossela its new senior vice president in charge of an expanded “Consumer Channels and Central Marketing Group,” replacing Microsoft veteran Mich Mathews, who recently announced plans to leave. Capossela left his top marketing job in the Microsoft Business Division last month.
Says Microsoft in the announcement: “In his new role, Capossela will report to (chief operating officer) Kevin Turner and work in close collaboration with Microsoft’s OEM, retail, mobile operator and distribution partners to create new business opportunities and deliver exciting consumer experiences through Windows, Windows Phone, Xbox and Office. He will also assume responsibility for Microsoft’s marketing, advertising and corporate communications.”
Capossela, a 20-year Microsoft veteran, had vowed to remain at the company after leaving his Office marketing job last month. His interest in computers dates back to programming the reservation system for his family’s Italian restaurant in Boston, for DOS on an early IBM PC.