Angry Birds maker Rovio Entertainment has chosen technology from Medio Systems, the Seattle-based mobile predictive analytics company, to analyze and understand the data generated by all those people slingshoting birds at pigs these days on iPhones, iPad, Google Chrome, Android and other platforms.
“With over 300 million downloads, the mega-hit casual game generates an enormous amount of data touching practically every demographic, geography, location, and device,” the companies explained in a news release this morning. “Rovio’s ability to analyze that data with the Medio technology “will aid Angry Bird fans in the discovery of new services, capabilities and game offerings.”
Given the appeal of Angry Birds right now, it’s a high-profile customer win for Medio Systems, to say the least.
“Medio’s cloud-based, predictive analytics platform was built for Big Data, location-aware services, and connected devices,” said Medio CEO Rob Lilleness, in a the news release. “Our platform will provide Rovio the tools to make real-time product changes that optimize game play, fan satisfaction and revenue.”
