Medio lands Angry Birds maker Rovio as mobile data analytics customer

Credit: Medio Systems, Rovio Entertainment

Angry Birds maker Rovio Entertainment has chosen technology from Medio Systems, the Seattle-based mobile predictive analytics company, to analyze and understand the data generated by all those people slingshoting birds at pigs these days on iPhones, iPad, Google Chrome, Android and other platforms.

“With over 300 million downloads, the mega-hit casual game generates an enormous amount of data touching practically every demographic, geography, location, and device,” the companies explained in a news release this morning. “Rovio’s ability to analyze that data with the Medio technology “will aid Angry Bird fans in the discovery of new services, capabilities and game offerings.”

Given the appeal of Angry Birds right now, it’s a high-profile customer win for Medio Systems, to say the least.

“Medio’s cloud-based, predictive analytics platform was built for Big Data, location-aware services, and connected devices,” said Medio CEO Rob Lilleness, in a the news release. “Our platform will provide Rovio the tools to make real-time product changes that optimize game play, fan satisfaction and revenue.”

  • http://twitter.com/lunarmobiscuit Michael ‘Luni’ Libes

    Nice choice Rovio.  Can’t wait for ABv2, with personalized birds :)

  • http://angrybirdsaddiction.com/ Bob

    This will surely benefit Rovio in the long run. If Medio has
    helped companies such as T-Mobile, Verizon, and CBS,  what more a rising company like Rovio that
    have the best game app in the market today. I’m just wondering how did Medio
    made their predictive-analytics and how effective it really is.