Marketfish, a Seattle startup which operates an online marketplace for email marketing lists, has reeled in $4.5 million in new financing from Rustic Canyon and Javelin Ventures, GeekWire has learned.
“The focus of the money is to grow our sales team and build an infrastructure for fast revenue growth within the agency, enterprise and (small and medium business) markets,” said Dave Scott, founder and CEO.
Marketfish employs 12 people and boasts 275 customers. Total funding now stands at about $8 million.
In addition to the new funding, the company also has named David Fowler as its Chief Privacy and Deliverability Officer. Fowler previously worked at Lyris Technologies.
Companies can target very specific audiences by renting email lists. For example, an organization that wanted to target Chicago doctors earning more than $100,000 annually could do so through Marketfish, which boasts more than 200 million records in its directory.
Marketfish just obtained access to the NetProspex list of business professionals, a database of business professionals in finance, IT and e-commerce industries. It also offers lists from publications such as Tennis magazine, Spin magazine and Golfer’ s Guide.
Lists rent for $10,000 to more than $35,000 depending upon their size.
Marketfish previously raised angel financing from former Razorfish CEO Clark Kokich and others. The company was bootstrapped in its early days by Scott, a former executive at Entellium and Intermec Technologies.