Dave Scott

Marketfish, a Seattle startup which operates an online marketplace for email marketing lists, has reeled in $4.5 million in new financing from Rustic Canyon and Javelin Ventures, GeekWire has learned.

“The focus of the money is to grow our sales team and build an infrastructure for fast revenue growth within the agency, enterprise and (small and medium business) markets,” said Dave Scott, founder and CEO.

Marketfish employs 12 people and boasts 275 customers. Total funding now stands at about $8 million.

In addition to the new funding, the company also has named David Fowler as its Chief Privacy and Deliverability Officer. Fowler previously worked at Lyris Technologies.

Companies can target very specific audiences by renting email lists. For example, an organization that wanted to target Chicago doctors earning more than $100,000 annually could do so through Marketfish, which boasts more than 200 million records in its directory.

Marketfish just obtained access to the NetProspex list of business professionals, a database of business professionals in finance, IT and e-commerce industries.  It also offers lists from publications such as Tennis magazine, Spin magazine and Golfer’ s Guide.

Lists rent for $10,000 to more than $35,000 depending upon their size.

Marketfish previously raised angel financing from former Razorfish CEO Clark Kokich and others. The company was bootstrapped in its early days by Scott, a former executive at Entellium and Intermec Technologies.

John Cook is co-founder of GeekWire. Follow on Twitter: @geekwirenews and Facebook.

Comments

  • http://prosodic.com Leigh Fatzinger

     Congratulations to Dave and his team. Well deserved. 

  • Tom.B

     Way to go Dave !!

  • http://www.facebook.com/people/Bryan-Starbuck/500012914 Bryan Starbuck

     Congrats Dave!   I look forward to your future growth.

  • Lincoln

    Congrats to Dave, and the rest of the MarketFish team. Keep up the great work!

  • Lincoln

    Congrats to Dave, and the rest of the MarketFish team. Keep up the great work!

  • Email List Dude

    It is true companies can leverage on renting email campaigns to grow their business and expand their proprietary email list exponentially.  We see many companies using a single high end landing page and offering a whitepaper or secret report in exchange for a prospect’s information.  If your company on an average receives a dozen leads a day and after using email marketing effective you would have doubled it to 24 leads a day.  Are you going to make more money and have more leads?  … it’s a no brainer but it’s not that simple.  You really need a well thought out web strategy to get the leads to stick otherwise prospects are just going to bounce.  Delivering emails is one thing but managing your marketing campaign and the sales life cycle and your data is another. 

  • http://route72.com Email List Dude

    It is true companies can leverage on renting email campaigns to grow
    their business and expand their proprietary email list exponentially. 
    We see many companies using a single high end landing page and offering a
    whitepaper or secret report in exchange for a prospect’s information. 
    If your company on an average receives a dozen leads a day and after
    using email marketing effective you would have doubled it to 24 leads a
    day.  Are you going to make more money and have more leads?  … it’s a
    no brainer but it’s not that simple.  You really need a well thought out
    web strategy to get the leads to stick otherwise prospects are just
    going to bounce.  Delivering emails is one thing but managing your
    marketing campaign and the sales life cycle and your data is another.

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