Boeing is rolling out a new way to market its 737 airplane, using a bunch of the latest Microsoft technologies and a high-resolution camera. Digital marketing agency Wire Stone has created an immersive online experience for Boeing that showcases the latest generation of the aircraft using Windows Azure, Silverlight Deep Zoom and a 17-gigapixel image.
The image, melded together out of 20,000 frames, is so big that it has been submitted for consideration for a world record as the “largest compound photograph of a single object.”
The immersive, 360-degree 737 experience is available online here for anyone to try.
But for Boeing’s efforts to market the aircraft in person, the agency also created a version of the application on Windows 7 that uses Microsoft’s Kinect sensor — allowing people to stand back from the screen and gesture to navigate to different parts of the plane.
Wire Stone calls it the first known commercial use of Kinect in a line-of-business application. Boeing plans to use it at trade shows and in other marketing settings.