The immersive Boeing 737 experience, using Microsoft Kinect on Windows 7. (Wire Stone image)

Boeing is rolling out a new way to market its 737 airplane, using a bunch of the latest Microsoft technologies and a high-resolution camera. Digital marketing agency Wire Stone has created an immersive online experience for Boeing that showcases the latest generation of the aircraft using Windows Azure, Silverlight Deep Zoom and a 17-gigapixel image.

The image, melded together out of 20,000 frames, is so big that it has been submitted for consideration for a world record as the “largest compound photograph of a single object.”

The immersive, 360-degree 737 experience is available online here for anyone to try.

But for Boeing’s efforts to market the aircraft in person, the agency also created a version of the application on Windows 7 that uses Microsoft’s Kinect sensor — allowing people to stand back from the screen and gesture to navigate to different parts of the plane.

Wire Stone calls it the first known commercial use of Kinect in a line-of-business application. Boeing plans to use it at trade shows and in other marketing settings.

Like what you're reading? Subscribe to GeekWire's free newsletters to catch every headline

Comments

Job Listings on GeekWork

Find more jobs on GeekWork. Employers, post a job here.