Microsoft this morning announced that the Kinect motion sensor for Xbox 360 has surpassed 10 million units shipped since its Nov. 3 release. Actually, the company said “sold,” but to be clear the figure is for units sold into the retail channel, not to consumers. Nonetheless, Kinects have been going fast once they hit store shelves, and the figure is impressive.

In fact, Guinness World Records today announced that Kinect had qualified for the title of “fastest-selling consumer electronics device of all time,” based on its average of 133,333 units per day in its first 60 days on the market.

“The sales figures outstrip both the iPhone and the iPad for the equivalent periods after launch,” write the Guinness record-keepers in the announcement.

They don’t mention, however, that the iPad and the original iPhone were both released in April 2010 and June 2007, respectively, while the Kinect came out during the peak holiday shopping season. So even though the amount of time was equal, the playing field wasn’t exactly level.

But since we’re comparing Apples and Xboxes here anyway, we might as well just go with it.

“The sales figures here speak for themselves,” says Gaz Deaves, Editor of Guinness World Records 2011 Gamer’s Edition, in the news release. “We can confirm that no other consumer electronics device sold faster within a 60-day time span, an incredible achievement considering the strength of the sector.”

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  • iluv msft

    Apple is on their way down.
    First, Android beat iOS.
    Now, Microsoft Kinect is outselling Apple iPhone and iPad.
    Next, the rise of Windows Phone 7.

    Microsoft FTW!!!

    (Apple endorsements ruined the sitcom Big Bang Theory.)

    • Guest

      Okay Steve, time to wake up now.

    • Markus

      Your first comparison makes sense, but the kinect outselling the ipad, or the iphone is irrelevant, especially considering that many of the people that bought the Kinect more than likely also have and iPad AND an iPhone. Although they are competing companies, those are not competing products.

      Its like saying that Honda is on their way down because the Toyota Camry outsold the Honda shadow motorcycles.

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