Wetpaint iPhone app feeds celeb-watching guilty pleasures

If you are looking for dirt on the cast of Gossip Girl or simply want to keep up with Kardashians, Wetpaint may have the perfect time waster for you.

The Seattle media company, which has transformed itself into a hub for celebrity news and gossip, today is officially announcing a new iPhone application that allows users to track the news, gossip, photos and more from 26 popular TV shows.

“We quickly discovered that our audience wanted to access all the news on their guilty-pleasure TV shows wherever there were, not just when they were behind a computer.  Now they get everything they want on the go,” said Mike Howell, vice President, Social Distribution and Analytics, at Wetpaint.

I just downloaded the app, tracking two of my favorite shows: Modern Family and The Kardashians. There you can find a family photo album for the Kardashians from this week, or read about the top moments on Modern Family from episode three.

In addition to news, the app also showcases the cast and provides a directory of past episodes.

That means you can easily pinpoint the awesome Halloween episode from season 2 of Modern Family, and even watch a clip of Mitch getting trapped in his Spiderman costume.

These are great little time wasters for those stuck on the bus or looking for a bit of time to kill.

Wetpaint, which attracts about three million unique visitors per month, is led by former Blue Nile executive Ben Elowitz.

Previously on GeekWire: Ben Elowitz, Wetpaint CEO, on building a new type of media company

  • http://offbeatempire.com Ariel

    I totally missed the news that WetPaint had changed their business model. I had some odd encounters with them back in their wiki days (they were recruiting wiki editors — but not paying) so I’m not totally surprised they drastically changed their focus. Curious to see how an entertainment-focused company like this does in Seattle. Movies.com (a Disney property) moved their operations from Seattle to Los Angeles a few years ago… and some of us remember Mr. Showbiz from back in the day. Neither made it in Seattle.

    • johnhcook

      We had Ben Elowitz on the GeekWire podcast recently and he talked about what it is like building a media company focused on Hollywood in Seattle. Link is above.

    • http://www.bytheseacommunications.com Gaby Adam

      Hi Ariel, just so you know, Wetpaint has an office in New York City as well.