Advertisers continue to pump dollars into online advertising campaigns, including search, display, classifieds and email. The Interactive Advertising Bureau reported today that ad revenues soared to $14.9 billion during the first half of the year, a record total and up 23 percent over the same period last year.
Randall Rothenberg, president and CEO of the IAB, said in the report:
“The remarkably resilient performance of interactive advertising so far in 2011 demonstrates that more marketers are placing big bets on digital to tell their brand stories. This welcome news, in light of the weakness in a large part of the rest of the U.S. economy, confirms that the innovations happening in interactive marketing deliver great value to the industry and to the consumer.”
Full report here.