We’ve been wondering how InfoSpace plans to pivot, especially after news Monday that the company had entered into a deal to sell off its Mercantila e-commerce business after just 13 months. Well, the Bellevue company is showing off one direction today at the NCTA Cable Show in Chicago.

InfoSpace plans to host a demonstration of a new “Content Experience Platform,” an online news, weather, sports and entertainment portal which is designed as the start page for Internet Service Providers.

The private label portal allows business customers to customize the layout and design, adding premium services such as music from Rhapsody or jobs from SimplyHired. Other features include personal email, to-do lists and stock information. It is designed to work in conjunction with mobile phones, tablets, laptops and PCs.

“InfoSpace’s new Content Experience Platform offers Internet users a richer user experience while addressing the challenges caused by differing content formats across multiple devices,” said Nathan Rohm, senior product manager at InfoSpace, in a press release. “The platform helps satisfy end users’ expectations and enables new monetization opportunities for our partners.”

As we pointed out Monday, InfoSpace reported $249 million in cash and cash equivalents at the end of the last quarter. Shares of the company are up three percent today, with InfoSpace showing a market value of $331 million.

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