We’ve been watching in amazement over the past 18 months or so as Amazon.com has risen to prominence as one of the most dominant companies in technology. (And yes, in case you’ve missed out, Amazon is more than an online retailer these days).

Amazon Web Services is a pioneering juggernaut, and its recent forays into tablet computers, book publishing and digital distribution are creating a stir that Amazon may be the next Apple or Microsoft. Or, with the advent of home delivery services such as Amazon Fresh and Amazon lockers, perhaps the next UPS or FedEx.

Why is Jeff Bezos so happy?

The new rivalry with Apple will be especially interesting to watch, something that my colleague Todd Bishop dug into earlier this year with his story: “Amazon vs. Apple: Emergence of the next great tech rivalry?”

Amazon now boasts a market value of $80 billion. And while that’s down from more than $100 billion earlier this year, some of the stock loss value came after the company announced that it would continue to invest heavily in new product ideas. As founder Jeff Bezos matter-of-factly proclaimed earlier this year, Amazon is willing to be “misunderstood for long periods of time.”

Rivals can misunderstand Amazon at their own peril. And this amazing infographic from Nii Ahene at CPC Strategy lays out the new battlegrounds. (Note: Some of the figures are based on numbers in late October).

Amazon Infographic

Source: CPC Strategy Blog


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  • Guest

    Yeah, pretty amazing that an online book reseller has now positioned itself better overall in technology than MS.

  • Guest

    Of all these so-called “competitors,” consider how many are also Amazon Web Services customers. In other words, even if Amazon loses with its own-brand service, it makes money off of all the players. Brilliant. Simply brilliant.

  • http://www.funkyhomefinds.com funkyhomefinds

    Is it just me, or is Microsoft like NOWHERE to be found in any of this? 

  • http://www.appatic.com Avatar X

    Riiigh, because Rackspace is bigger than Windows Azure in Cloud Computing. And DropBox is somehow also bigger than Windows Live as in SkyDrive and Live Mesh.

    Oh wait, they aren’t.

    • Guest

      Nice. Thank you. Microsoft is the elephant in the tech room.

  • Forrest

    I think Amazon needs to work on the quality of their products. The Fire is a good example of something that lacked polish and thus got a lot of negative press. If they’re not careful, they will get a negative reputation and in the end, it doesn’t matter how cheap they can sell something, they will quickly reach a limit. And it doesn’t matter if they change course and make a better product, their reputation will carry with them.

    Plenty of tech companies have earned a bad rep – true or not – and were never able to clear their name.

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