Follow-up: HTC boss says they don’t want to kill the iPhone

GeekWire readers certainly had a lot to say after HTC’s North America president Martin Fichter told mobile leaders at a conference today in Seattle that “iPhones are not that cool anymore.”

But that wasn’t all that Fichter had to say about Apple. Responding to a question about what’s preventing mobile handset makers from creating an “iPhone killer,” Fichter took issue with the concept.

“I’ve heard the term iPhone killer a lot of times, outside of my company and inside my company. Whenever I hear it in meeting rooms inside HTC, I caution people and say: ‘Hey, look, there is a market there for the iPhone.’ I don’t think we want to kill the iPhone because it is geared to a certain amount of people who like things in a certain way, and we do something different.”

If you want to do the same thing as iPhone in exactly the same way, why don’t you send your people to the Apple store and have them buy an iPhone? We want to do something different. We want to appeal to different end users who have different values. And, if you look at the segmentation and the demographics of what we are doing, we are selling phones to different people. So, I don’t like the term iPhone killer. I think we do something different.”

Later in the talk, Fichter used the example of how movies are downloaded to HTC devices as a way that his company is different from Apple.

“It is little things like that that make a difference in how people are using the devices,” he said.

  • Anonymous

    Just can’t stop talking about the iPhone…..

  • Guest

    1. sales guy
    2. “acting” president
    3. … Of North America.

    This guy is definitely not “HTC boss”.

  • Larry

    HTC is so far from “killing” anything it is ridiculous.  I’ve had 3 HTC phones and have had nothing but problems with them.  I am actually switching to the iPhone once it is released for Sprint.   You never hear of someone switching from an iPhone to an HTC.

    • Malagraves

      The only reason I haven’t is because I did not bother with an iPhone in the first place. Who wants overpriced, proprietary technology when better stuff is available?

    • TP

      I switched from an iPhone 4 to an HTC Trophy running WP7 and haven’t looked back.  The phone is great, doesn’t drop calls, responsive screen, and has much  better battery life than my iPhone 4 ever had, even when it was new.

    • Anonymous

      I hear, and see people switching from iPhone to HTC all the time…I’ve never had one problem (besides the problem being Windows Mobile 5.x/6.x) with any of the 6 HTC phones that I’ve owned

    • Justin

      I’m switching. iHype is hype. After seeing the Titan in action, I want a different experience. I’m tired of iTunes, I’m tired of having 4 different places to communicate with people. I don’t want to remember : was that FB, Twitter, SMS, email or call that I said that to him/her? 

      I communicate with someone, and threading that conversation is important. It’s why Gmail was better than hotmail.

  • Paulfairbrother09

    Just more advertisement for apple and the I- phone 4 that still holds it’s own against new mobile phones,I- phone 4 is over twelve months old so htc should be coming up with something as good as the I-phone 4 bye know.. Oh and I’m a dad and I’m 23yrs old. Cool dads buy them get a life mate….

    • Anonymous

      I’m 23 and I don’t have kids…but he’s talking about people in the 16-23 age bracket saying the iPhone isn’t as cool because their parents have it…

  • Paulfairbrother09

    Just more advertisement for apple and the I- phone 4 that still holds it’s own against new mobile phones,I- phone 4 is over twelve months old so htc should be coming up with something as good as the I-phone 4 bye know.. Oh and I’m a dad and I’m 23yrs old. Cool dads buy them get a life mate….

  • Anonymous

    He’s setting the bar lower so as the iPhone plows along selling 100 million a year and the best htc phone might sell 3 million, hes not about to get fired. Bottom line, apple makes 67% of the profits of the smartphone industry, htc 7% – consumers might say a lotof things but they know which phone is worth full value and which is worth about 11% of an iPhone …

    • Anonymous

      Apples smartphone marketshare declines annually (not sales but marketshare) and Android and HTC grow annually.   One phone from one manufacturer can never win.  Espeically one that is always behind the times in technology and never changes.