Hark, the Seattle startup formerly known as Entertonement, is expanding its library of audio clips to incorporate images from famous movie clips. The company also is rolling out a new way for users to quickly browse through special collections from one movie, say for example favorite lines from Glengarry Glen Ross.
Dubbed Hark Curated Collections, the new offering includes click-back and click-forward buttons so users can find their favorite movie quotes quickly and easily. It also shows image thumbnails at the bottom of the audio player.
On average, visitors to Hark listen to five audio clips per session. Until now, CEO David Aronchick said that it was difficult to move between various clips on the site. The new offering is designed to maximize the experience by putting similar content in one spot. The audio player also incorporates new sharing buttons, so users can broadcast the clips to their friends on Twitter or Facebook.
Hark plans to roll out the new features across its premiere content offerings in the coming months.
The company hosts millions of sound clips, with Aronchick noting that it streams more than 50 million sound clips per month. It is now attracting 16 million monthly visitors, up from 14 million in February.
“What we’re really looking for with the Curated Collections is to highlight all the … good stuff that people
are looking for when it comes to clips and, thanks to our partnerships, we have rights to,” Aronchick tells GeekWire. “This includes things like high quality images, actor and characters, scripts and so on.”
Previously on GeekWire: The art of the name change: David Aronchick explains the switch from Entertonement to Hark