Founder’s Co-op is among the new backers of Unbounce, a Vancouver, B.C.-based company that today announced an $850,000 investment from a large syndicate of investors.
Unbounce has developed a new hosted service that allows marketers to easily create, publish and test specific landing pages, analyzing which ones perform best. That’s an area where other venture-backed companies are playing, including Seattle’s Optify and San Mateo, California’s Marketo.
Chris DeVore of Founder’s Co-op said he’s excited to join with other investors — including Dave McClure of 500Startups, Atlas Venture, Boris Wertz, Mike Edwards and others.
In some ways, DeVore says that Unbounce reminds him of another Founder’s Co-op company, Simply Measured.
“Unbounce has a lot in common with Simply Measured — very focused team, making beautiful functional software that takes away pain for digital marketers, with a value prop that starts with individual contributors but scales up really well for entire companies and firms,” said DeVore. “Both companies have very strong revenue lines, are growing nicely and have deep product pipelines to keep adding value to their offerings.”
In a blog post, Unbounce CEO Rick Perreault said the company has already become cash flow positive.
“We don’t require this capital to maintain our current activities,” he said. “Instead we’ll be able to invest in developing the capabilities and improvements that you’ve been asking for on a greatly accelerated schedule.”