The consolidation continues in the social media monitoring space. And now one of Seattle’s upstarts is benefiting. BuzzLabs, a 2-year-old startup founded by former Microsoft employees Philip Lee and Dou Shen, has been acquired by CityGrid Media for an undisclosed price. The deal comes a few weeks after Salesforce.com forked out $326 million for Radian6, a rival to both BuzzLabs and Bellevue-based Visible Technologies.

CityGrid, which is owned by IAC and operates properties such as Urbanspoon, Insider Pages and Citysearch, plans to use the BuzzLabs technology to analyze reviews, blog posts, likes, check-ins and more. That’s becoming increasingly important, especially as local businesses try to get a better handle on what’s being said about them online.

“Reputation management is (a) natural part of running a business,” Lee tells GeekWire. “With the rise of the local web, management of a merchant’s online reputation becomes necessary. By integrating it into products merchants use today, such as CRM or advertising, we can help merchants become connected to their online presence through their day to day operations.”

BuzzLabs has six employees, and the company plans to relocate from its Bellevue headquarters to Seattle.

“We’re excited about where CityGrid is going – everywhere local happens; it’s where we want to go too,” said Lee.

What’s going to be interesting to watch is where Visible Technologies lands. The Bellevue company, which also helps companies do social media monitoring, has raised a total of $45 million, including a $6 million round earlier this year.

John Cook is co-founder of GeekWire. Follow on Twitter: @geekwirenews and Facebook.

Comments

  • http://www.nosnivelling.com daveschappell

    Really proud of Philip, Jason (@jtgameover), Dou and the rest of the team — awesome outcome for a great, young team.

    • http://www.facebook.com/jason.tan.man Jason Tan

      sending thanks right back at dave for being such a supportive board member. always there and ready to help, we couldn’t have asked for more!

  • http://joesunga.com joesunga

    That’s awesome news congrats to Jason and the team. Good stuff. :)

  • Guest

    Congratulations to BuzzLabs on a successful transition! May you all have success in your future endeavours.

Job Listings on GeekWork