Cheezburger opens a new chapter: Beautiful photos

Cheezburger, the oddball Seattle based network of humor sites, is best known for its captions on funny cat photos and videos of vomiting hang gliders. But it’s not all about the laughter over at the Cheeburger world headquarters in lower Queen Anne.

The company just introduced a new site called Five Minute Getaway which isn’t funny at all. There you’ll find wonderful user-submitted photos of snow-covered vineyards in Tuscany or palm trees blowing in the wind in Aruba or a lighthouse perched on a rocky point in Maine.

In a promotion, Cheezburger says the site is “your round-trip ticket to the world’s most beautiful destinations.” The photos certainly are stunning to say the least.

But does it signal a change in direction from the humor sites that millions of Internet users have grown to love?

Probably not, and here’s why.

For one, Cheezburger — perhaps more than any Internet startup I’ve encountered in Seattle — has built a culture of experimentation. They’ll try just about anything once to see if it sticks, something that CTO Scott Porad highlighted at the Get a Real Job Fair Monday night in Seattle.

“We don’t wait around…. We ship code multiple times a day,” he said.

Secondly, it is worth mentioning Cheezburger’s overall mission: Make people happy for five minutes each day.

In that regard, Five Minute Getaway could fit right in. After all, as Bing has learned, people love high-quality photography.

And, if the site doesn’t work, the Cheezburger folks will certainly be quick to pull the plug.

  • Guest

    Congratulations to Huh & Co. on another launch! Can an IPO be far off?

  • Guest

    Congratulations to Huh & Co. on another launch! Can an IPO be far off?

  • http://twitter.com/moniguzman Monica Guzman

    The site’s a great idea. I wonder what would change if the photos were larger. I see a lot of high quality photo blogs take a more full-screen approach. Could Cheezburger consider tweaking their template, just this once?

    “And, if the site doesn’t work, the Cheezburger folks will certainly be quick to pull the plug.”How freeing that that’s their MO. They’ve worked hard to get there. Other, bigger, older companies (Amazon, Microsoft) might cringe at the thought of a new product/service failing out of the gate. For a mix of reasons, some obvious, some not, their customers (and the media) seem much less forgiving.

    • http://twitter.com/k1k1chan k1k1chan

      Hey Monica! We would love to present a wider format version of the site! In the meantime, try clicking on any image for a larger version of the picture – cheers!