The erosion of the traditional broadcast TV business has been well documented. But it is not deteriorating as fast as we thought.

According to Ericcson’s TV & Video Consumer Trend Report, 84 percent of respondents watched a scheduled TV broadcast in 2011. That compares to 88 percent who did so last year.

Meanwhile, 33 percent reported streaming TV shows over the Internet, up from 30 percent last year. The survey was conducted in Australia, Austria, Brazil, China, Germany, the Netherlands, Russia, Spain, Sweden, Taiwan, the UK, the U.S. and South Korea.

“TV and video have not been negatively affected by the internet in the same way that print has; we just watch TV in many more ways than we did before,” notes Anders Erlandsson, Senior Advisor at Ericsson ConsumerLab.

And how are those viewing habits changing? Check this out:


  • CWE

    Just like to point out that if you combine ‘digital content’ that is streamed or downloaded into one item (similar to how ‘broadcast’ is one item even though it includes movies, TV, sports, etc) you get much scarier numbers for the networks:
    2010: 79%
    2011: 87%
    Especially compared to the declining numbers for recorded TV (that does include DVR right?)

  • B.E. Ward

    Yeah, I wonder how the broadcast numbers would look if you took sporting events out.  

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