PassionFruit Games, a maker of casual video games for women, has been acquired by Rally Marketing Group in a deal of undisclosed size. Formed by laid off employees of Her Interactive, PassionFruit released its first $14.99 game, Tiger Eye, last year. It is currently working on its second game. Both companies are based in Seattle.
“Given the importance of the female shopper to our clients, we’ve built an incredible knowledge base and put great effort into understanding how their behavior is changing,” said Rally CEO Lisa Clarke in a statement. “The acquisition of PassionFruit Games is an example of how RALLY, as an integrated agency, can help our clients capitalize on the evolution of marketing regardless of the platform or media.”
PassionFruit was started by Melissa Heidrich and nine other employees who lost their jobs at Bellevue game company Her Interactive, maker of the Nancy Drew series of games. The company used romance novels from the author Marjorie M. Liu, The New York Times bestselling author of romance titles, for the basis of the game.
Here’s the trailer for Tiger Eye: