Google is still the dominant player when it comes to Internet search queries, but Microsoft’s Bing continues to gain share in part through its alliance with troubled Yahoo.

That’s the latest finding from Experian Hitwise, which released a report today showing that Bing-powered searches (including those counted through the partnership with Yahoo) gained three percent during August. The combined Yahoo-Microsoft offering now accounts for 29 percent of searches in the U.S.

That compares to 65 percent share for Google, which saw its lead slip by one percent when compared to July.

Interestingly, ousted Yahoo CEO Carol Bartz said earlier today that the Microsoft-Yahoo partnership will pay off.

Here’s a look at the chart from Experian Hitwise.

 

Comments

  • Guest

    Congratulations to Microsoft! I expect that the continued resiliency of Internet Explorer 9, which comes preconfigured for Bing integration (Bintegration), will drive Bing’s market share higher.

  • Guest

    Congratulations to Microsoft! I expect that the continued resiliency of Internet Explorer 9, which comes preconfigured for Bing integration (Bintegration), will drive Bing’s market share higher.

    • http://twitter.com/gtroberts GTRoberts

      You mean, just like Google’s Chrome comes preconfigured for Google integration?

      • Guest

        1. Google’s Chrome asked me what search engine I wanted to use: Google, Yahoo!, or Bing.

        2. ChromeBook sales have been negligible and Chrome remains an esoteric browser for the mainstream customer to install. Windows continues to enjoy 90%+ market share, particularly in the corporate world where Firefox and Chrome are considered too volatile to use.

        In conclusion, IE will continue to drive Bing adoption.

        • Guest

          The majority of the growth this month came from Yahoo, not Bing.

          • Jay K.

            Yes, but Yahoo is Bing powered.

          • Heliopolis

            Exactly. Yahoo is _not_ the search engine used in IE. Therefore IE does not drive Bing adoption like “Guest” says, but Yahoo does. Of course, IE will give “some” traffic to bing, but I don’t see a problem with that. Google does the same, and they have a huge Marketshare with Chrome on Windows, Android (over 50% smart phone share) and the lesser used Chrome OS.

        • http://www.facebook.com/travisbrowny Travis Brown

          IE9 asked me which search engine I wanted to use the very first time I launched it. There’s an MSN “optimized” version that does not, but the one you download on Windows Update does ask.

    • http://twitter.com/gtroberts GTRoberts

      You mean, just like Google’s Chrome comes preconfigured for Google integration?

  • Claude Jonier

    I love Bing !! Especially Bing Travel. And for search it gives the same results as Google. Thanks Microsoft !

  • http://www.thoughtful.co Chris Lynch

    It’s worth noting that this doesn’t include mobile, which is a lot of devices and a lot of searches.

  • http://twitter.com/stephenmedawar Stephen Medawar

    Why does hitwise use a slightly confusing month-over-month percentage change column? It makes it look like google has lost a total of 1% market share (66%-65%) and search.yahoo.com has increased by 5 total points. When really search.yahoo.com has gained .82% (or 5% of 15.07%). 

    Maybe it’s just me. 

  • Ray Burt

    Much explained here: http://searchengineland.com/bing-ie-google-firefox-chrome-safari-87547 

  • http://kickstand.typepad.com jordanmitchell

    Big fan of Bing myself. Started using it exclusively 2 years ago, at first just to support the home team and “anything but Google”, but now I use it because I think it’s a better search engine.

  • Heliopolis

    Almost forgot: IE9 asks what search engine to use the first time also!

  • Mooper

    One month is a small period subject to volatility. How much market share has Google lost over the past year?

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