We’ve certainly seen a number of daily deal sites trying to emulate the success of Groupon and Living Social. And now, get ready for yet another entrant. BigTip — a new daily deal site founded by former InfoSpace and Yahoo employees — today launched a new offering that’s targeting areas largely forgotten by the big dogs: the suburbs and small towns.
The Seattle company said that it is starting out with more than 100,000 deals in 6,000 towns across America. Typically, BigTip plans to offer 20 to 40 deals per day, and in Seattle the company is offering deals on everything from pizza to spa treatments to wellness programs to golf.
The company is trying to carve out its niche by going where Groupon and Living Social have yet to establish operations. Places like Virginia Beach, the 39th largest city in America. BigTip currently offers 200 deals in that market, including discounts on car washes and seafood restaurants.
“In this deal space, it’s evident that there’s virtually no barrier to entry – but tremendous barriers to scale. The sophistication of our technology breaks through these barriers,” said Chris Matty, BigTip’s Executive Vice President of Business Development said in a release. “We don’t believe delivering a single deal a day in a major market best serves consumers or merchants. We’re able to offer consumers a greater selection of more relevant deals and allow many more merchants to promote their offers. No longer will suburban markets be underserved.”
In order to do this, Matty said that they are partnering with traditional printed coupon services such as Valpak and MoneyMailer.
Matty previously worked as head of business development at InfoSpace. Kevin Marcus, the co-founder of Intelius and former InfoSpace executive, is serving as chief technology officer while Matt Rowlen, a former Yahoo and RealNetworks executive, is serving as CEO.
According to a SEC filing, the company raised $475,000 in debt financing in February.